Auburn Hills, Mich. – Ram recently announced the Ram Revolution, an exclusive insider program that invites fans to join the brand on its journey to revolutionize the pickup truck market again. Yesterday, as Stellantis shared its long-term strategic plan, two images were shown that provide a preview of the new Ram 1500 battery-electric vehicle (BEV) pickup truck arriving in 2024. Ram will offer fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030.
Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram is the number one brand in new vehicle quality and is the only truck-exclusive brand to ever finish first in J.D. Power’s Initial Quality Study (2021), which tracks new vehicle performance over the first three months of ownership. In the same study, Ram Heavy Duty models also scored best, making Ram the number-one truck brand in new vehicle quality among large heavy-duty pickups.
In addition, the latest J.D. Power APEAL study – which rates the emotional bond between customers and their vehicles – named the 2021 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the second straight year Ram 1500 has received top honors.
The 2022 Ram 1500 lineup includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.