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Rivian, the all-electric automaker, and Ben & Jerry’s, the iconic ice cream maker, have joined forces to introduce a fleet of electric “scoop trucks” designed to serve ice cream with a reduced environmental footprint. These innovative trucks, built on Rivian’s Commercial Van platform, will debut at South by Southwest (SXSW) in Austin, Texas, before embarking on a nationwide tour to delight fans, including stops in Vermont, Ben & Jerry’s home state. This collaboration underscores both companies’ commitment to sustainability, offering a modern twist on the classic ice cream truck experience while promoting eco-friendly transportation solutions.
Key Highlights:
- Electric Innovation: The scoop trucks utilize Rivian’s Commercial Van platform, providing a sustainable alternative for commercial fleets.
- Sustainability Goals: The partnership aims to decrease fossil fuel use and lessen environmental impact.
- SXSW Debut: One truck will be unveiled at SXSW in Austin, Texas, marking its public introduction.
- Nationwide Reach: Post-debut, the trucks will travel across the U.S., including Vermont events.
- Reliable Range: The vans offer a 161-mile range, ideal for events and catering needs.
This collaboration brings a fresh, eco-conscious approach to ice cream delivery. The electric scoop trucks combine Ben & Jerry’s passion for community and planet-positive operations with Rivian’s expertise in electric vehicle technology. Fans can expect the same delicious treats, now delivered with enhanced reliability and performance, thanks to the Rivian Commercial Van’s advanced features.
Brian Gase, Senior Director of Prototype Development at Rivian, shared his excitement: “Collaborating with the Ben & Jerry’s team to build the next generation of electric scoop trucks has been an incredible experience. It’s one of those projects that just makes the team smile. We can’t wait for people to stop by for some ice cream and see it in action for the first time during SXSW!”
Sean Slattery, US Integrated Marketing project lead at Ben & Jerry’s, added, “Working with Rivian, an industry leader that is committed to sustainability is an ice cream dream come true. Today, Rivian helped Ben & Jerry’s reduce our reliance on fossil fuels in a small way, while making things a little bit cooler… which, as an ice cream company, is extremely difficult to do.”
Following their SXSW debut, the scoop trucks will roll out to events nationwide, bringing good vibes and great ice cream to Rivian and Ben & Jerry’s communities. Vermont fans, in particular, will enjoy seeing these trucks at local gatherings, blending nostalgia with cutting-edge technology. The 161-mile range ensures the trucks can handle extended outings, from festivals to catering gigs, without compromising service.
Rivian’s recent launch of the Commercial Van to U.S. businesses paved the way for this partnership, offering scalable, electric solutions for fleets transitioning from fossil fuels. This initiative not only enhances Ben & Jerry’s ability to serve more fans but also sets an example of how businesses can align innovation with environmental responsibility.
By merging their strengths, Rivian and Ben & Jerry’s are redefining mobile ice cream service. These electric scoop trucks promise to deliver joy sustainably, proving that even small steps—like electrifying ice cream delivery—can contribute to a greener future.
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