Rivian has appointed Greg Revelle as Chief Customer Officer, effective immediately. Revelle will oversee the company’s entire customer journey, including sales, marketing, and operations as Rivian prepares to launch its midsize R2 SUV in the first half of 2026.
Highlights
- New leadership role: Revelle joins Rivian from Revatek, an energy storage startup he founded, bringing experience from Kohl’s, Best Buy, AutoNation, and Expedia
- R2 launch preparation: Appointment comes as Rivian readies production of its midsize platform vehicles targeting early 2026 delivery
- Expanded oversight: CCO role encompasses go-to-market strategy, sales, marketing, and operations across consumer and commercial segments
Executive Background
Revelle brings leadership experience spanning eCommerce, retail, and automotive sectors. His previous roles include executive positions at Kohl’s, Best Buy, AutoNation, and Expedia. He currently serves as a board member at Cars.com.
Prior to joining Rivian, Revelle founded Revatek, a startup focused on energy storage solutions for off-grid outdoor applications.
R2 Platform Timeline
Rivian’s midsize platform will underpin both the R2 and R3 product lines. The R2, a five-passenger SUV, is expected to reach the market in the first half of 2026.
The vehicle is designed to balance performance and utility for both daily driving and outdoor use.
For more information, visit www.rivian.com.
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