What’s Happening: Smart, the intelligent, all-electric, premium car brand, has revealed preliminary design details and the official name of its second model since the brand’s renewal. The Smart #3 is an all-electric SUV coupé with a sporty and avant-garde design that blends sportiness and dynamism with elegance and beauty.
Why It Matters: The release of the Smart #3 marks an important milestone in the evolution of smart’s premium core value. According to Gorden Wagener, Chief Design Officer of Mercedes-Benz AG, the design is emotionally confident, attracting and even thrilling the viewer. The Smart #3 extends the new product range established by the Smart #1 and reinforces the brand’s position as a leading provider of intelligent electric vehicles in the premium segment.
Key Points:
- The model is an all-electric SUV coupé with a sporty and avant-garde design.
- The interior and exterior design of the Smart #3 is a creation of the Mercedes-Benz global design team.
- The Smart #3 combines sportiness and dynamism with elegance and beauty, resulting in an emotionally charged design.
- It features stand-out details, such as slimmed down LED headlights, a strong “shark nose,” and an A-shaped wide grille.
- The Smart #3 extends the new product range established by the Smart #1, which has made its European market debut.
- Smart Europe GmbH was founded in June 2020 as a wholly owned subsidiary of Smart Automobile Co., Ltd.
Bottom Line: Smart has unveiled preliminary design details and the official name of its second model since the brand’s renewal, the Smart #3. The all-electric SUV coupé features a sporty and avant-garde design that blends sportiness and dynamism with elegance and beauty. The release of the Smart #3 marks an important milestone in the evolution of smart’s premium core value. It reinforces the brand’s position as a leading provider of intelligent electric vehicles in the premium segment. Smart Europe GmbH is responsible for all sales, marketing, and after-sales activities for the next generation of smart vehicles, products, and services of the brand in the European market.
