Toyota Motor Europe (TME) has kicked off the production of the redesigned Toyota C-HR, which now includes a plug-in hybrid variant, marking the company’s first venture into assembling batteries for such vehicles on European soil. This move, which comes alongside a significant €308 million investment, occurs at the Toyota Motor Manufacturing Turkey (TMMT) facility in Sakarya, Turkey.
Why It Matters
The launch of the all-new Toyota C-HR represents a critical step in Toyota’s commitment to electrification and carbon neutrality. As consumers increasingly prioritize sustainability, the introduction of the C-HR with a plug-in hybrid option signals Toyota’s dedication to offering environmentally friendly mobility solutions. Moreover, local battery assembly aligns with broader industry trends toward reducing supply chain dependencies and boosting regional production capabilities.
- Electrified Variants: The Toyota C-HR lineup includes four electrified models, ensuring a wide range of options for consumers.
- Strong Sales Performance: The C-HR has sold over 800,000 units, significantly contributing to Toyota’s market share growth in Europe.
- Investment in Electrification: The €308 million investment in TMMT boosts the plant’s total investment to €2.5 billion, emphasizing Toyota’s commitment to European production and electrification.
- Production Capacity: The new battery assembly line has an annual capacity for 75,000 units, indicating substantial production scalability.
- Environmental Goals: Toyota’s strategy includes reaching 100% CO2 reduction in its European vehicle lineup by 2035 and achieving carbon neutrality in all European manufacturing by 2040.
The start of the new Toyota C-HR’s production, complete with a plug-in hybrid variant, is more than just an automotive update—it’s a strategic move towards a greener future. Toyota’s investment in local battery assembly and commitment to electrified vehicles are pivotal in the automotive industry’s race toward sustainability. With Toyota setting its sights on a carbon-neutral future, the C-HR is a significant milestone on that journey.