Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX or Toyota Hybrid System
NASHVILLE, Tenn. – With a look that’s entirely unique for its class, the all-new 2023 Toyota Crown brings bold style to the top of the Toyota sedan lineup. With massive wheels, a flowing silhouette and unique paint options, it is a ride that is ready to stand out from the crowd. Toyota Crown brings ample style and the added confidence of standard AWD and the choice of two electrified Toyota powertrains, including the first-ever Hybrid MAX system.
Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: Hybrid MAX or the Toyota Hybrid System (THS). Hybrid MAX is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower and a net 400 lb-ft. of torque. Exclusive to the Platinum grade, it pairs front and rear electric motors with a 2.4-liter turbocharged engine and direct shift 6-speed automatic transmission. Hybrid MAX produces powerful torque at low RPM for sporty, exhilarating driving and has an EPA-estimated 30 MPG combined city/highway fuel economy rating.
The XLE and Limited grades are equipped with the Toyota Hybrid system that pairs front and rear electric motors with a 2.5-liter engine. This highly efficient hybrid system can achieve an EPA-estimated 41 MPG combined city/highway rating. The system’s nickel-metal hydride battery output has increased to support responsive acceleration at low speeds and provide a satisfying driving feel.
Built on Toyota’s GA-K platform (TNGA-K), the all-new Toyota Crown has an elevated stance that comes in-part from standard 19-inch or available 21-inch wheels – the largest ever on a Toyota sedan. The large diameter wheels lift Toyota Crown up, giving the car a strong presence that also helps drivers get a clear view of the road. The height also elevates the vehicle’s hip point, the pivot point between the torso and upper legs, measuring at about 25-inches and enables easy vehicle entry and exit.
Toyota Crown’s vibe throws off the conventions of the typical sedan with a side profile that flows to a broad rear end. The dynamic body style is amplified by rounded and sweeping character lines which give it a launch ready, head-turning look. On the inside, its spacious cabin has a premium feel that offers unique color combinations and available leather seating. And a full digital display, piano key controls, vertical wireless charging port and the new Toyota Audio Multimedia system with available 11-speaker JBL Premium audio system pack in tech and entertainment.
Available colors include Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red. A unique bi-tone paint is available on the Platinum grade, pairing black paint that extends from tip to tail, with a pairing choice of Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.
Toyota Crown comes well-equipped at a Manufacturers Suggested Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade. Toyota Crown is expected to arrive at Toyota dealerships in early 2023.
Three Grades, All Hybrid and All Wheel Drive
With three grades to choose from and two unique hybrid powertrains, Toyota Crown brings a unique combination of style, comfort and performance.
The XLE grade comes equipped with the 2.5-liter Toyota Hybrid System, Electronic On-Demand All-Wheel Drive, three selectable drive modes, 19-inch alloy wheels, heated and powered woven fabric front seats and the all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers.
The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL Premium audio system, rain sensing windshield wipers and Front and Rear Parking Assist with Automatic Braking (PA w/AB). There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a Panoramic View Monitor and digital key (with Remote Connect subscription). Interior colors include Black, Black and Chestnut and Macadamia.
The Platinum grade includes everything on XLE and Limited and raises the bar with the Hybrid MAX powertrain, Full-Time Electronic All-Wheel Drive, Adaptive Variable Suspension, six selectable drive modes, Advanced Park, unique 21-inch machined 10-spoke alloy wheels with black accents and the available bi-tone paint option.
All Crown grades will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard.
Toyota made “hybrid” synonymous with fuel efficiency more than 20 years ago with the first-generation Prius. Today, Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings with Crown, bringing the number of Toyota electrified vehicles to 16.
The Toyota Crown innovates on the hybrid front with another first for Toyota sedans, the Hybrid MAX System. This new system is designed to deliver smooth and powerful torque-filled acceleration for a 0-60 time of 5.7 seconds, while also keeping an eye on fuel efficiency with a 30 MPG combined rating.
Hybrid MAX combines a 2.4-liter inline 4-cylinder turbo engine, tuned to hit peak torque between 2000-3000 RPM, with a front electric motor that helps maximize torque production. A rear wheel eAxle that includes a high output water-cooled electric motor is coupled with the hybrid system to directly transmit force to all four wheels, ensuring a thrilling throttle response and linear acceleration throughout the power band.
Also available is the fourth-generation Toyota Hybrid System, which combines a high-efficiency 2.5-liter DOHC four-cylinder engine with two electric motors in a highly compact system. The gas engine employs Variable Valve Timing-intelligent by Electric motor (VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft. The variable range for the valve timings of both the intake and exhaust are set to maximize both fuel consumption and output.
Toyota Crown offers either a direct shift six-speed automatic transmission (Platinum grade only) or an electronically controlled Continuously Variable Transmission (eCVT) on the XLE and Limited grades.
The Platinum grade’s direct-shift six speed transmission provides responsive acceleration thanks to Toyota’s new Hydraulic multi plate wet start clutch. A combination of technologies works together to enhance accelerator operation and vehicle response. The six speed AT also applies the assistance of the motor generator within the Hybrid MAX system, minimizing shift drop across the power band. Drivers can also throw the shifter into fixed gear mode, for paddle-shifted fun.
The eCVT on the XLE and Limited Grade shifts gears electronically, providing smart shift operation with a single action. Paired with the THS front and rear hybrid transaxle, Toyota Crown’s powertrain provides low fuel consumption and low noise. Aspects that manage fuel efficiency include an optimized gear ratio and a deceleration mechanism to reduce gear engagement loss.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT driving modes that let the driver tailor the Toyota Crown’s performance personality. SPORT mode improves and sharpens throttle response, making hybrid driving more fun. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, an EV (Electric Vehicle) mode allows electric-only driving at low speeds for short distances.
The Hybrid MAX equipped Platinum grade receives a more comprehensive drive mode selection – which not only includes NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that provides an emphasis on steering response, flat cornering and a sense of stability, COMFORT mode that provides a more supple drive that emphasizes passenger comfort and a CUSTOM mode that enables drivers to adjust system settings individually, creating a safe profile that suites their driving habits.