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A UK-based start-up, Generational, is revolutionizing the used electric vehicle (EV) market with its cutting-edge battery-health assessment technology. The company’s proprietary tool delivers accurate, transparent battery health insights, addressing one of the top concerns among used EV buyers. By equipping dealers with reliable battery state-of-health data, Generational is driving confidence in pre-owned EV transactions and improving vehicle stock turnover.
Key Highlights:
- Less than 40% of UK dealerships currently list a single pre-owned EV, indicating untapped market potential.
- Generational’s tool provides a real-time battery state-of-health percentage, benchmarked against manufacturer data.
- Dealerships using Generational’s assessments have seen a 300% increase in EV listing views.
- The technology integrates seamlessly with dealer operations via a plug-and-play OBD device and mobile app.
- Certified battery health reports enhance buyer confidence, boosting sales and reducing time on the forecourt.
- The company is expanding its solutions to leasing firms to improve EV residual value predictions.
Generational’s intuitive battery assessment tool enables dealers to offer clear and verifiable insights into battery health, ensuring a more transparent and profitable used EV market. By simply plugging a small diagnostic device into the OBD port, dealers can quickly analyze an EV’s battery condition in comparison to new—delivering insights that can be shared with consumers through an easy-to-understand certification.
Oliver Phillpott, CEO of Generational, emphasized the importance of building long-term consumer confidence in used EVs, stating: “Dealers and buyers need simple, transparent battery information to make informed decisions, and that’s what we provide.”
Dealerships such as Carbase have already witnessed significant improvements after integrating Generational’s system. COO Alex Jones highlighted a seamless onboarding process and a substantial rise in customer trust, resulting in increased engagement and sales.
Looking ahead, Generational is extending its battery-health solutions beyond dealerships, targeting leasing companies to enhance EV resale value forecasting. As the UK’s used EV market continues to evolve, accurate battery health insights are set to play a pivotal role in accelerating adoption and profitability.
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