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E-Mobility Rentals, a significant player in the electric mobility sector, has announced its rebranding to Uny. This transformation includes a new visual identity and a refined strategic vision, positioning Uny as a unified force for scalable, zero-emission urban logistics. The rebranding effort was developed in collaboration with Studio kort and supported by the European Bank for Reconstruction and Development (EBRD) with funding from the European Union under InvestEU.
Key Highlights:
- New Identity: E-Mobility Rentals is now Uny, reflecting a broader mission.
- Ecosystem Approach: Uny is evolving from vehicle rentals to a comprehensive mobility ecosystem.
- Core Offerings: Key innovations include a universal battery, solar-backed Swap Stations, and an integrated digital app.
- Expansion Plans: Uny aims to scale to 12 European cities by 2026.
- Sustainability Focus: The company is aligning with the EU Green Deal’s emission reduction targets.
This strategic evolution signifies a move beyond a simple vehicle rental service to a complete mobility ecosystem. The name Uny, derived from the concept of “Unlimited Mobility,” encapsulates the company’s mission to overcome barriers in urban transportation. This mission is supported by three core pillars: a universal battery compatible with over 20 vehicle types, ranging from e-scooters to cargo vans; solar-powered backed-up Swap Stations enabling battery swaps in under one minute to eliminate charging downtime; and an integrated digital app for real-time fleet management and control.
Eduard Anghel, CEO of Uny, stated, “For us, Uny is a promise of continuing to build infrastructure that makes zero-emission mobility the easiest, most efficient choice for businesses and municipalities. Our rebranding reflects the agility, innovation, consolidation, and unification of urban logistics.”
The new branding centers on a dynamic pulsar symbol, representing energy, connectivity, and forward movement. Key visual elements include a color palette featuring Green Nature (symbolizing sustainability and freshness), Blue Electric (representing innovation and technology), and Green Night (conveying stability and elegance). Custom geometric fonts have been designed to reflect modularity and fluidity. The tagline, “Unlimited Mobility,” emphasizes freedom from emissions, downtime, and fragmented solutions.
Uny’s rebrand is designed to address three critical shifts: market expansion, with plans to scale its operations to 12 European cities by 2026; broader partnerships, including collaborations with municipalities, retailers like Kaufland, and tech platforms such as Glovo and Wolt by embedding swap stations into urban areas; and serving the sustainability mandate. This aligns with the EU Green Deal, which targets a 90% reduction in urban delivery emissions by 2030.
Uny, formerly E-Mobility Rentals, is a European provider of sustainable urban mobility solutions. The company is focused on transforming last-mile delivery and urban logistics across Europe and beyond. Uny offers businesses and municipalities a seamless, scalable solution to achieve their operational and Environmental, Social, and Governance (ESG) goals through its comprehensive ecosystem, which includes a diverse fleet of electric vehicles, universal swappable batteries, solar-powered back-up battery swap stations, and hassle-free maintenance and insurance services.
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