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Volkswagen of America recently launched its “Proudly Assembled in Chattanooga” campaign, a tribute to its dedicated workforce and sustainable practices at its Chattanooga, Tennessee assembly plant. This initiative showcases the production of the Atlas, Atlas Cross Sport, and ID.4, emphasizing the pride and precision behind each vehicle. Through vivid storytelling, the campaign connects customers with the people and processes that shape Volkswagen’s American-made vehicles.
Key Highlights
- Chattanooga Plant: Produces Atlas, Atlas Cross Sport, and electric ID.4.
- Sustainability Efforts: Features a 66-acre solar array and adaptive grazing.
- Workforce Development: Employs 4,500 team members with robust career programs.
- Campaign Reach: Launched across national broadcast, digital, and social media.
Commitment to American Manufacturing
The Chattanooga facility, operational since 2008, is more than a factory—it’s a hub of American innovation. Approximately 4,500 team members contribute to vehicle assembly, engineering, and research. The plant’s Volkswagen Academy and e-Labs foster career growth, offering opportunities for students as young as middle school age to explore automotive careers. This commitment ensures that Volkswagen not only builds vehicles but also strengthens local communities through high-tech job opportunities.
Sustainability in Action
Volkswagen’s environmental focus shines through its 66-acre solar array, comprising 33,600 panels that generate up to 9.3% of the plant’s electricity—enough to power 1,600 homes annually. Complementing this, a herd of about 50 sheep maintains the surrounding fields, preventing soil erosion through adaptive grazing. These efforts align with Volkswagen’s sustainability goals, reducing the plant’s carbon footprint while optimizing operational efficiency.
Nationwide Campaign Launch
The “Proudly Assembled in Chattanooga” campaign is now live on media.vw.com, with placements across national broadcast, digital platforms, and social media. It invites customers to see the craftsmanship and care behind every Volkswagen vehicle, reinforcing the brand’s deep ties to American manufacturing and sustainability.
About Volkswagen
Headquartered in Reston, Virginia, Volkswagen of America operates under Volkswagen Group of America, a subsidiary of Volkswagen AG. The company sells a range of vehicles, including the Atlas, ID.4, and Tiguan, through over 600 U.S. dealers. The Chattanooga plant underscores Volkswagen’s role as a leader in both automotive production and environmental responsibility.
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