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The 2025 Volkswagen ID. Buzz has been named the top minivan in the 2025 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, highlighting its standout appeal in design and performance. Volkswagen also achieved its highest brand score since 2020, ranking sixth among mass market brands with a score of 845, surpassing the segment average. The ID. Buzz’s success, combined with strong performances from models like the Jetta, underscores Volkswagen’s focus on emotional design and innovative electric mobility.
Key Highlights
- ID. Buzz earns top minivan honors in the 2025 J.D. Power APEAL Study with an APEAL Index score of 882.
- Volkswagen ranks sixth among mass market brands, scoring 845, five points above the segment average.
- ID. Buzz excels in powertrain and exterior styling, achieving the highest Powertrain Index score in its category.
- The Jetta contributes to Volkswagen’s success, improving by six points and representing 20% of sales.
- Features like a 12.9-inch infotainment display, 30-color ambient lighting, and IQ.DRIVE® technology enhance the ID. Buzz’s appeal.
Exceptional Performance in APEAL Study
The J.D. Power APEAL Study evaluates owners’ emotional attachment and excitement across 10 experience areas, based on feedback from over 84,000 owners of 2025 model-year vehicles. The ID. Buzz outperformed the minivan segment average with its smooth electric drivetrain, retro-inspired styling, and user-friendly interior. Its vibrant two-tone exterior, bold VW logo, and three interior color themes—Moonlight, Dune, and Copper—add to its unique charm.
Volkswagen’s overall brand performance improved significantly, with notable gains in fuel economy (+36 points) and infotainment (+9 points). The ID. Buzz’s success counters the industry trend of underwhelming new model launches, showcasing Volkswagen’s ability to blend nostalgia with cutting-edge electric performance.
ID. Buzz: A Modern Family Vehicle
The ID. Buzz combines retro aesthetics with modern functionality, making it an ideal family vehicle. It offers seating for up to seven passengers with flexible bench or captain’s seat configurations. Standard features include a 12.9-inch infotainment display, 30-color ambient lighting, IQ.DRIVE® driver assistance, and Park Assist Plus with Memory Parking. Higher trims, like the Pro S Plus and 1st Edition, elevate the experience with Easy Open sliding doors, a Harmon Kardon™ premium audio system, and an electrochromic panoramic glass roof.
Starting at an MSRP of $59,995, the ID. Buzz delivers a compelling mix of style, technology, and electric performance, resonating with modern drivers seeking practicality and personality.
Volkswagen’s Broader Success
Volkswagen’s sixth-place ranking among mass market brands reflects its commitment to innovation and customer satisfaction. The Jetta’s strong performance, contributing 20% of Volkswagen’s sales mix, further bolstered the brand’s APEAL score. Kjell Gruner, President and CEO of Volkswagen Group of America, emphasized the ID. Buzz’s ability to connect the brand’s heritage with electric mobility, stating, “This recognition is a signal that emotional design, thoughtful technology, and electric performance can come together in a way that truly resonates with modern drivers.”
The award for Highest Ranked Appeal Minivan was presented to Volkswagen AG by J.D. Power Automotive Division President Doug Betts in Washington, D.C. For more details on the ID. Buzz and the full APEAL study, visit www.vw.com.
About Volkswagen of America
Volkswagen of America, Inc., a subsidiary of Volkswagen AG, is headquartered in Reston, Virginia, and operates a state-of-the-art assembly facility in Chattanooga, Tennessee. The company sells a range of vehicles, including the Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, ID. Buzz, Jetta, Jetta GLI, Taos, and Tiguan, through over 600 independent U.S. dealers. As part of the global Volkswagen Group, it remains a leader in passenger car production and Europe’s largest automaker.
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