DEARBORN, Mich. – The countdown is on. April 26 marks the launch of the all-new, all-electric F-150 Lightning pickup.
Ford and UAW leaders will host customers and employees to celebrate the start of F-150 Lightning production at the Rouge Electric Vehicle Center in Dearborn, Michigan. Ford employees and F-150 Lightning customers will join the “Job 1” event for the first-ever full-size all-electric pickup to go on sale, a milestone moment in the country’s shift to electric vehicles.
Ford F-Series pickup has been America’s best-selling truck for 45 years in a row and is second only to the iPhone in revenue among all American consumer products, according to a 2020 study. The Rouge Electric Vehicle Center is an ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T.
The event begins April 26, 1:30 p.m. eastern, and will be live-streamed at http://ford.to/LightningStrikes.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 183,000 people worldwide.