Audi is pressing forward consistently with its electrification offensive: at a world premiere with celebrity participants, the Four Rings company presented the Audi Q4 e-tron and the Audi Q4 Sportback e-tron. These all-electric models represent the brand’s entry into premium e-mobility in the compact segment. At the second digital Celebration of Progress, in the company of Audi experts and international guests, the Four Rings demonstrated the highlights of the SUV/CUV: typical e-tron design, cutting-edge display technologies and impressive spaciousness.
Markus Duesmann, CEO of AUDI AG, and Hildegard Wortmann, Board Member for Sales and Marketing, along with other Audi protagonists including Henrik Wenders, Head of Brand, and Marc Lichte, Head of Design, emphasized the role of the Audi Q4 e-tron in the brand’s electrification strategy.
“In 2021 the electric offensive is gaining further momentum at Audi. For the first time, more than half of all models newly launched in one year are electric. In this way we are more than doubling the number of our all-electric models, from three to seven,” explained Markus Duesmann. “Sustainability is of key importance for us, beyond the power source. That is why we wish to compensate the entire CO2 emissions resulting from the manufacture of the Q4 e-tron models. This means that all vehicles are to be delivered to our customers with a neutral carbon balance sheet.”
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For AUDI AG, on its path to becoming a provider of networked and sustainable premium mobility, electrification is one of the key strategic themes for the future. Thanks to the design vocabulary of the e-tron, every all-electric model made by the Four Rings brand is recognizable at a glance as an electric Audi. The Q4 and the Audi Q4 Sportback e-tron set new standards, combining a sporty and progressive character with SUV design. The spacious interior provides the option of a large augmented-reality head-up display for an innovative driving experience.
In addition to the Audi experts, at the digital world premiere the moderator Steven Gätjen talked to international guests about the vehicle and their personal attitudes to progress. The actor Regé-Jean Page, the filmmaker, actor and activist Olivia Wilde, and the athletes Anna Gasser and Malaika Mihambo explained why in their view the Audi Q4 e-tron is a car suited to everyday use in today’s world. All of the guests, like Audi, are united in their spirit of striving for progress and change in order to continually improve themselves, society and the environment.
The all-electric models currently available from Audi are the Audi e-tron and Audi e-tron Sportback, the sports models Audi e-tron GT and Audi RS e-tron GT, as well as the Audi Q2L e-tron in China. The Audi Q4 e-tron and Audi Q4 Sportback e-tron now expand the range and are available from dealers in Europe beginning in early summer. By 2025 the company plans to introduce more than 20 all-electric models and to further extend its PHEV portfolio.