B–ON, an international leader in clean mobility, announced a major shift in its executive leadership. Bruno Lambert, the co-founder and President, has been elevated to the CEO position, succeeding Stefan Krause, who is pivoting away from day-to-day operations. Instead, Krause will lend his expertise in a fresh senior strategic advisory role.
Why It Matters
The move signals B–ON’s commitment to pioneering advancements in electric fleet solutions. As CEO, Lambert is poised to unveil B–ON’s next-gen all-electric vehicles, with the first prototype scheduled for a reveal at the upcoming Japan Mobility Show. Lambert’s long-standing rapport with the company and extensive industry knowledge makes this transition pivotal for the company’s future.
Key Points
- Previous Leadership Roles: Before joining B–ON, Lambert held significant roles at Borgward, Iconiq/NWTN, and served as President of Magna Steyr’s Asia division.
- Expertise: Lambert boasts a deep knowledge of the EV market, particularly in China and Asia. At B–ON, his roles as COO and President enriched his grasp of the company’s tech and potentials.
- Stefan’s Legacy: Krause, during his term as CEO, was integral in B–ON’s foundation, securing its initial funding, and crafting its distinct commercial strategy.
- Looking Ahead: Lambert aims to uphold the company’s mission of enhancing driver, vehicle, and fleet productivity via innovative mobility solutions. He envisions a more sustainable and smarter urban landscape driven by B–ON’s solutions.
Bottom Line
B–ON is gearing up for its next chapter in electric fleet solutions under the leadership of Bruno Lambert. With his rich background in the EV sector and Krause’s continued strategic counsel, the company is well-positioned to forge a path towards greener and smarter urban mobility solutions.
