ChargePoint has deployed public EV charging infrastructure at Midwestern Wheels rental car locations in Appleton and Madison, Wisconsin. The partnership enables the Avis Budget Group licensee to serve both fleet vehicles and community drivers through a mix of AC and DC charging stations.
Highlights
- Midwestern Wheels opens rental car charging stations to public access at airport and local market branches in two Wisconsin cities
- ChargePoint Omni Port technology enables adapter-free charging for any EV in any parking space
- Wisconsin EV registrations have increased more than 50% annually on average since 2013
- New ChargePoint Platform software provides real-time monitoring and remote performance management
Dual-Purpose Charging Strategy
The deployment addresses three distinct use cases: Midwestern Wheels’ internal fleet charging, rental customer convenience, and public community access. This multi-purpose approach maximizes station utilization while generating additional revenue streams beyond fleet operations.
Rick Wilmer, CEO at ChargePoint, noted that opening chargers to public use accelerates return on investment while building brand awareness. The strategy eliminates the need to dedicate parking spaces to specific connector types.
Technology Deployment
Midwestern Wheels locations feature both AC and DC charging options, allowing drivers to select appropriate charging speeds based on their requirements. Key technology components include:
- ChargePoint Omni Port: Adaptable charging solution supporting any EV connector type
- ChargePoint Platform: Next-generation software for real-time insights and remote monitoring
- Mixed AC/DC infrastructure: Flexible charging speeds for varied driver needs
Bill Wallschlaeger, President of Midwestern Wheels, stated that the stations simplify charging for rental EVs while serving public drivers in each community.
Wisconsin EV Market Context
The deployment responds to accelerating EV adoption across Wisconsin. State registration data shows EV growth exceeding 50% annually on average since 2013, creating sustained demand for public charging infrastructure.
Station locations and availability details are accessible through the ChargePoint mobile app.
About ChargePoint
ChargePoint has operated in the EV charging sector since 2007, providing hardware, software, and services across North America and Europe. The company’s network connects drivers to more than 1.3 million public and private charging ports worldwide, having facilitated over 16 billion electric miles.
Additional information is available through the ChargePoint pressroom and ChargePoint Investor Relations.
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