Chery International has confirmed LEPAS as the fourth automotive brand joining its UK portfolio. The new energy vehicle marque, designed specifically for the European market, will introduce its first model in Q3 2026, expanding Chery’s presence in the British market following the launches of OMODA, JAECOO, and CHERY brands.
Highlights
- LEPAS enters UK market in 2026 as Chery International’s fourth brand, focusing exclusively on new energy vehicles
- European-designed platform emphasizes efficiency, comfort, and advanced technology for urban drivers
- Chery’s UK market share reached 5.3% within 18 months, marking the fastest growth from zero to 5% in UK automotive history
- Launch details expected in coming weeks, including first model specifications, leadership appointments, and retailer network plans
Brand Identity and Market Positioning
LEPAS, a name combining “Leopard,” “Leap,” and “Passion,” debuted on the international stage in Q3 2025. The brand targets modern urban drivers with SUVs that balance practicality and design.
Built on what Chery describes as a globally intelligent platform, LEPAS vehicles integrate technology and design elements developed specifically for European market requirements.
Chery International’s UK Growth Trajectory
Chery International, China’s largest vehicle exporter for 23 consecutive years, has established a rapid expansion in the UK market:
- OMODA UK: Launched August 2024
- JAECOO UK: Launched January 2025
- CHERY UK: Launched Summer 2025
- Group market share: 5.3% achieved in 18 months
The company shared LEPAS launch plans during its January retailer conference for OMODA, JAECOO, and CHERY dealers.
Corporate Background
LEPAS operates under Chery Holding Group, which ranked 385th on the 2024 Fortune Global 500 with revenues of $39.1 billion. The brand benefits from Chery’s R&D infrastructure, global manufacturing standards, and established supply chain.
Initial UK launch plans will detail leadership appointments, retailer network development, and the first model scheduled for sale.
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