Dongfeng Motor has launched three new vehicles in Spain, showcasing its commitment to the European market. The company held an event in Madrid, attended by key industry figures, to highlight its advancements and future plans.
Key Highlights:
- Event held in Madrid, Spain with industry leaders and partners
- Launch of three new vehicles: VOYAH FREE, VOYAH DREAM, and MHERO I
- Introduction of VOYAH concept car i-COZY
- Unveiling of new energy vehicles: DONGFENG BOX and DONGFENG 007
- Expansion plans for Europe, starting with Spain
Strategic Launch in Spain
Dongfeng Motor recently celebrated Dongfeng Brand Day in Madrid, Spain. The event saw the attendance of Ma Lei, Managing Director of Dongfeng Motor Corporation International Business Department, and executives from Spanish partner Salvador Caetano Group. Representatives from industry associations such as FACONAUTO, AEDIVE, ANFAC, and GANVAM were also present. Over 180 attendees, including media representatives and European partners, witnessed Dongfeng’s commitment to the European market.
High-Value Models for the Spanish Market
Dongfeng introduced three new vehicles in the Spanish market: the high-end new energy vehicles VOYAH FREE, VOYAH DREAM, and the luxury electric off-road vehicle MHERO I. These models are designed to meet diverse travel needs in Spain, featuring cutting-edge technology and exceptional performance. Additionally, Dongfeng unveiled the VOYAH concept car i-COZY and showcased its mainstream new energy vehicles, DONGFENG BOX and DONGFENG 007. The DONGFENG BOX is expected to launch in various European countries by the second half of 2024, highlighting Dongfeng’s dedication to expanding its overseas new energy product lineup.
“We are working to strengthen our supply chain globally as an integral part of our internationalization strategy,” said Ma Lei, emphasizing the company’s strategic goals.
Commitment to R&D and Technological Innovation
Dongfeng leverages its 55-year legacy to deliver high-quality vehicles, advanced R&D capabilities, and a reliable service network. At the Madrid event, Dongfeng showcased its “Technology Leap” results, emphasizing forward-looking technology and a global product layout. Over the next three years, Dongfeng plans to increase investment in research and development to boost innovative products in vehicle platforms, powertrains, and other technologies, aiming to transform into a technology-based enterprise.
Expanding Presence in Europe
From Norway to Spain, Dongfeng Motor’s European journey includes countries like Norway, Denmark, the Netherlands, Germany, Switzerland, and Italy. Dongfeng plans to deepen its presence in Europe, collaborating with local distributors to seize opportunities, pursue common development, and build a prosperous future together.
This strategic expansion and launch of new models underscore Dongfeng Motor‘s commitment to becoming a prominent player in the European automotive market.
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