The automotive industry is undergoing a significant transformation with the introduction of new ownership models, cutting-edge connectivity, and innovative electrified powertrains. This shift, driven by the need to reduce carbon dioxide (CO2) emissions, is explored in a new three-part video series, “Driving Decarbonization in America,” produced by Bader Media Group and funded by Toyota. The series aims to educate viewers on the importance of decarbonization in the automotive sector and will air on MotorTrend TV, Discovery Go, and Discovery+ Streaming.
Key Highlights:
- CO2 Emissions and Climate Change: The focus on electrified powertrains stems from the need to reduce CO2 emissions, a major contributor to climate change. While natural sources account for a significant portion of CO2, human activities, especially transportation, contribute 28% of greenhouse gas emissions in the United States.
- Automotive Industry’s Role: Transportation is a visible and significant contributor to CO2 emissions, prompting the automotive industry to develop solutions such as regulations, incentives, and innovative technologies to combat these emissions.
- Video Series Overview: Hosted by Ross Butler with field reporting from Neka Zang and Ariana Cohen, “Driving Decarbonization in America” delves into the efforts to reduce or eliminate CO2 emissions in the automotive industry. The series examines various vehicle types, powertrains, and technologies that shape the industry’s landscape, featuring insights from Toyota and other leading companies.
Exploring CO2 Emissions and Solutions
Sources of CO2 Emissions: Natural sources like oceans, animal and plant respiration, organic matter decomposition, forest fires, and volcanic eruptions release CO2 into the atmosphere. However, human activities, including power generation, industrial processes, agriculture, and transportation, significantly contribute to excess CO2.
Impact of Transportation: Between 1990 and 2021, greenhouse gas emissions from the transportation sector increased more than any other human-based activity. This sector’s visible impact on CO2 emissions makes it a focal point for decarbonization efforts.
Driving Decarbonization in America Series
Episode Schedule:
- Episode 1: June 17, 2024, 5:00 PM – 5:30 PM (ET/PT)
- Episode 2: July 19, 2024, 5:00 PM – 5:30 PM (ET/PT)
- Episode 3: August 26, 2024, 5:00 PM – 5:30 PM (ET/PT)
- All Three Episodes: August 31, 2024, 9:00 AM – 10:30 AM (ET/PT)
Key Topics Covered:
- Expert Insights: The series features industry analysts, researchers, engineers, think tanks, and company executives discussing the significance of CO2 emissions and decarbonization efforts.
- Vehicle Electrification: The series explores low- and zero-emission vehicles, including hybrids, plug-in hybrids, fuel cell, and battery electric vehicles, highlighting their role in reducing CO2 emissions.
- Automotive Batteries: The push towards electrification brings challenges related to battery production and recycling. Innovations in battery recycling and supply chain optimization are crucial to minimizing emissions.
- Existing Vehicles: Despite the focus on new vehicles, many existing vehicles with internal combustion engines will remain on the road. The series examines solutions to reduce CO2 emissions from these legacy vehicles.
- Utility/Energy Systems: Electric vehicles offer bidirectional charging capabilities, which can help utility companies make the energy grid more resilient. The series discusses the optimal use of renewable energy for charging.
Toyota’s Commitment to Sustainability
Toyota’s Role: Toyota, with over 65 years of presence in the U.S., is dedicated to advancing sustainable mobility. The company employs over 49,000 people in the U.S. and has produced more than 34 million vehicles. By 2025, Toyota’s 10th plant in North Carolina will manufacture automotive batteries for electrified vehicles. Toyota offers 29 electrified vehicle options, more than any other automaker.
Educational Initiatives: Through the Driving Possibilities initiative, the Toyota USA Foundation supports innovative educational programs in underserved communities near the company’s U.S. operating sites.
“Driving Decarbonization in America” provides a comprehensive look at the automotive industry’s efforts to combat CO2 emissions and offers valuable insights into the future of sustainable mobility.
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