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Formula E has teamed up with Seat Unique to launch its Official Hospitality Online Sales Platform, offering fans premium race-day experiences for Season 11 of the ABB FIA Formula E World Championship. This collaboration brings exclusive seating, fine dining, and behind-the-scenes access to 10 iconic urban circuits, including Miami and Tokyo. With a 16-race calendar and growing global interest—nearly 400 million fans—the platform aims to meet surging demand for sustainable racing experiences.
Key Highlights
- Premium Access: Fans can book VIP packages with trackside views, racing simulators, and driver meet-and-greets.
- Global Reach: Season 11 spans cities like Monaco, Berlin, and London, showcasing Formula E’s urban racing appeal.
- Miami Return: The 2025 Miami E-Prix on April 12 marks a comeback to the U.S., hosted at Homestead-Miami Speedway.
- Seamless Booking: The platform, available at Seat Unique, simplifies access for fans and partners.
This move reflects Formula E’s push to elevate its hospitality offerings as the sport gains traction worldwide. Darcey DZ Lingley, Premium Experience Director at Formula E, emphasized its significance: “This collaboration with Seat Unique represents a step forward in our approach to selling premium hospitality products and is ultimately driven by huge demand and interest in our growing sport.” The platform caters to both loyal followers and newcomers, enhancing engagement with a series that’s redefining motorsport sustainability.
The Miami E-Prix, Round 5 of the season, will see home teams like Andretti and DS PENSKE compete on American soil, adding local flavor to the global schedule. Fans can explore the full lineup and viewing options online, ensuring they don’t miss a moment of the action. With Seat Unique, Formula E is driving closer to its audience than ever before.
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