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Genesis has unveiled the X Gran Equator Concept, a striking blend of luxury and off-road capability that redefines adventure vehicles. Showcased at the 2025 New York International Auto Show, this concept merges Genesis’ signature “Athletic Elegance” with the rugged demands of overlanding, catering to modern explorers who crave both refinement and exploration. Designed to navigate breathtaking landscapes while offering uncompromising comfort, the X Gran Equator Concept signals Genesis’ bold step into lifestyle-oriented vehicles.
Key Highlights:
- First adventure vehicle concept from Genesis, blending elegance and off-road prowess.
- Reductive design with clean lines, a long hood, and 24-inch beadlock wheels.
- Innovative interior featuring a four-circle display cluster and swiveling front seats.
- Split-opening tailgate and integrated roof rails enhance practicality.
- Inspired by Equator, an Arabian horse symbolizing endurance and grace.
- On display at the 2025 New York Auto Show and Genesis House until July.
The exterior of the X Gran Equator Concept emphasizes simplicity and strength. Its sleek silhouette, defined by a fast C-pillar and dark wheel-arch cladding, balances aesthetic sophistication with off-road readiness. Geometric auxiliary lamps and the brand’s Two-Line headlamps add a distinctive flair, while the split-opening tailgate and integrated roof rails prioritize functionality.
Inside, the cabin harmonizes analog and digital elements. The four-circle display cluster, inspired by vintage camera dials, anchors the dashboard, while swiveling front seats and modular storage cater to practicality. The linear, uncluttered design fosters a driver-focused experience, with contrasting colors and geometric shapes creating a modern, evocative space.
Named after Equator, a renowned Arabian horse, the concept embodies endurance, agility, and refined power. While not yet confirmed for production, the X Gran Equator Concept showcases Genesis’ vision for versatile, luxurious vehicles. It will be on display at the Jacob K. Javits Convention Center starting April 18, 2025, and later at Genesis House in New York’s Meatpacking District, inviting enthusiasts to explore its innovative design.
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