Hyundai to unveil its IONIQ 9 BigTime Off-Road Concept, a rugged, all-electric SUV designed in collaboration with Jeremiah Burton and Zach Jobe, the creators behind BigTime™. The concept debuts at the 2025 SEMA Show in Las Vegas within SEMA’s Future Tech Studio, a showcase dedicated to electric mobility and advanced vehicle innovation.
Highlights
- Co-developed with BigTime founders Jeremiah Burton and Zach Jobe
- Lifted suspension, auxiliary lighting, and aggressive all-terrain tires for off-road performance
- Based on the IONIQ 9 Calligraphy AWD, delivering up to 422 hp and 516 lb-ft of torque
- Displayed in SEMA’s Future Tech Studio, emphasizing Hyundai’s EV innovation
IONIQ 9 BigTime Concept Details
The IONIQ 9 BigTime features a lifted suspension system, unique wheels, and oversized off-road tires, transforming the electric SUV into an adventure-ready prototype. Custom auxiliary light bars accentuate its rugged aesthetic, while the concept retains the refined performance of the IONIQ 9 Calligraphy AWD.
Hyundai Motor North America CMO Sean Gilpin described the build as a testament to innovation and personalization:
“Its aggressive lift, all-terrain tires, and rugged design inspire both innovation and customization — the hallmarks of any successful SEMA concept.”
BigTime’s Design Inspiration
BigTime drew inspiration from its vintage 1977 cabover truck, “Bud,” combining retro styling cues with the IONIQ 9’s modern electric platform.
“We themed this IONIQ 9 off of our vintage cabover ‘Bud,’ blending new tech with a nostalgic look to make it a capable and character-filled off-roader,” said Zach Jobe.
The partnership extends beyond the physical build. BigTime will document the IONIQ 9 project through a series of social media features and build stories on Instagram and other platforms, reinforcing its message that EV customization can be both accessible and exciting.
Hyundai’s Broader U.S. Footprint
Hyundai Motor America continues to expand its technology-focused vehicle lineup, backed by a strong U.S. manufacturing and R&D network — including the Hyundai Motor Manufacturing Alabama plant and the Hyundai Motor Group Metaplant America. The company’s national operations contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
For more details, visit www.hyundainews.com.
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