What’s Happening: Hyundai Motor Company held a digital world premiere to introduce the second-generation KONA, an upscaled multiplayer in the B-SUV segment. The new KONA offers the widest range of powertrains, including an all-electric variant (EV) with advanced safety and convenience features and class-leading range.
Why It Matters: The KONA Electric will play a significant role in reinforcing Hyundai’s EV leadership alongside the IONIQ models. The all-new KONA is designed and engineered to lead the competition with its exceptional features. The new model provides one of the most comprehensive product packages in the B-SUV segment, featuring the widest range of powertrains, including hybrid electric (HEV) and ICE variants, as well as sporty N Line versions of each.
- KONA Electric delivers class-leading all-electric range (AER) in the B-SUV segment (WLTP-estimated 490 km).
- The second-generation offers the widest range of powertrains in the B-SUV segment, including EV, HEV, and ICE variants, as well as sporty N Line versions of each.
- KONA Electric features EV-specific design elements, including frunk storage, active air flaps, interior and exterior Vehicle-to-Load (V2L) outlets, Head-up Display (HUD), i-PEDAL driving mode, Smart Regenerative System, electronic-Active Sound Design (e-ASD), and an Eco Package.
Bottom Line: Hyundai’s all-new KONA B-SUV segment introduces an all-electric variant (EV) with advanced safety and convenience features and class-leading range. With the widest range of powertrains in the B-SUV segment, the new model offers customers a comprehensive product package to choose from. KONA Electric’s exceptional features and EV-specific design elements make it a front-runner in the segment, reinforcing Hyundai’s position as a leader in eco-friendly mobility solutions.