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Kia Corporation has announced an ambitious update to its Plan S 2030 business strategy, focusing on electrification and the launch of new electric vehicles (EVs), purpose-built vehicles (PBVs), and pickup trucks. The company aims to achieve global sales of 4.19 million units by 2030, with a significant portion coming from electrified models. This strategy, shared at the CEO Investor Day in Seoul, Korea, underscores Kia’s commitment to becoming a leader in sustainable mobility solutions.
Key Highlights:
- Sales Target: 4.19 million units by 2030, including 2.33 million electrified vehicles.
- EV Goals: 1.26 million EV sales by 2030, expanding the lineup with models like EV3, EV4, EV5, and EV2.
- PBV Expansion: Launch of PV5 in 2025, PV7 in 2027, and PV9 in 2029, targeting 250,000 sales by 2030.
- Pickup Trucks: Introduction of the Tasman pickup and an EV pickup for North America.
- Financial Targets: Revenue of KRW 170 trillion and over 10% operating profit margin by 2030.
- Investment: KRW 42 trillion from 2025-2029, with KRW 19 trillion for future business areas.
Kia plans to diversify its growth engines by introducing new models and focusing on future business areas such as software-defined vehicles (SDVs), autonomous driving, robotics, and advanced air mobility (AAM). The company will expand its EV lineup with the addition of volume models like the EV3, EV4, EV5, and EV2, aiming for 1.26 million EV sales by 2030. To support this, Kia will enhance its production capacity, increasing it by 17% to 4.25 million units by 2030.
In the PBV sector, Kia will launch the PV5 in 2025, followed by the PV7 in 2027 and PV9 in 2029, targeting 250,000 PBV sales by 2030. The company is also entering the pickup truck market with the Tasman, set to launch in key markets, and an EV pickup planned for North America.
Financially, Kia aims to achieve KRW 170 trillion in revenue and an operating profit margin of over 10% by 2030. The company will invest KRW 42 trillion over the next five years, with a focus on electrification and future technologies.
Kia’s strategy reflects its commitment to innovation and meeting the evolving needs of global customers, positioning the brand for long-term growth in the rapidly changing automotive industry.
For more information, visit the Kia Press Office.
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