Sign up for our popular daily email to catch all the latest EV news!
Automobili Lamborghini recently introduced the Urus SE, its first plug-in hybrid Super SUV and most powerful model to date, at a private event in Mexico City. The debut, held at Atrio Santa Fe, showcased the vehicle’s cutting-edge technology, bold design, and electrified performance to long-time customers and enthusiasts. Executives, including Chairman and CEO Stephan Winkelmann, highlighted Mexico’s significant market share in Latin America and the vehicle’s alignment with the country’s demand for innovation. The Urus SE marks a milestone in Lamborghini’s electrified lineup, boasting an 800-CV hybrid powertrain and an impressive 80% reduction in emissions, with deliveries starting in Q2 2025.
Key Highlights
- Powerful Performance: Combines a twin-turbo 4.0 V8 engine with a 25-kWh battery, achieving 0-100 km/h in 3.4 seconds and a top speed of 312 km/h.
- Hybrid Innovation: Features a permanent-magnet electric motor, enabling over 60 km of electric-only range in 4WD mode.
- Market Impact: Mexico accounts for 68% of Lamborghini sales in Latin America, with showrooms in Mexico City and Monterrey.
- Pricing and Availability: Starts at $300,000 USD, configurable now via the Ad Personam program.
The Urus SE’s Mexico City premiere underscores Lamborghini’s commitment to blending luxury with sustainability. Stephan Winkelmann emphasized the strategic choice of Mexico, stating, “Given the strong demand for the Urus in Mexico, it was important to personally bring the new model here to engage with our valued clients.” The country’s appreciation for advanced technology aligns perfectly with the Urus SE’s hybrid system, which pairs a robust V8 with electric power for both efficiency and performance. Enhanced aerodynamics and modern onboard tech further elevate its appeal in the competitive super SUV segment.
Lamborghini’s 2024 achievements bolster this launch, with the company delivering 10,687 vehicles worldwide, a 6% increase from 2023. This record-breaking year reinforces its leadership in the luxury automotive space. The Urus SE joins the Revuelto and the upcoming Temerario as part of Lamborghini’s electrified future, a first for a super sports car brand. With a starting price of $300,000 USD, the Urus SE offers customization through Ad Personam, allowing buyers to tailor their vehicles ahead of the Q2 2025 delivery timeline. This launch not only strengthens Lamborghini’s foothold in Mexico but also sets the stage for continued innovation in the global market.
Sign up for our popular daily email to catch all the latest EV news!
