Lucid Group, Inc., renowned for its award-winning Lucid Air, will make its inaugural appearance at the International Motor Show (IAA Mobility) in Munich. The company plans to unveil the Lucid Air Midnight Dream Edition, an exclusive limited-production luxury electric sedan, on September 5, 2023.
Why It Matters
Lucid’s participation in the International Motor Show signals a significant milestone for the luxury electric vehicle (EV) brand. The Lucid Air recently secured the 2023 World Luxury Car Award, solidifying the company’s reputation for top-tier luxury and performance. The European-focused Midnight Dream Edition enhances Lucid’s global presence and addresses a growing appetite for high-end electric vehicles in the region.
Key Points
- Limited Availability: The Lucid Air Midnight Dream Edition will be exclusive to the European market and not sold in the United States.
- Stylish Design: Featuring a dark, polished exterior and an enigmatic interior inspired by the Mojave Desert at night, the Midnight Dream Edition stands out from its predecessors.
- Advanced Specifications: The vehicle boasts a range of up to 799 km per WLTP standards, with a power consumption of 16.6 kWh/100km, and zero CO2 emissions.
- Preview Opportunities: Media and special guests can view the new edition at Lucid’s Studio at Odeonsplatz 2, Munich, on September 5 and 6. The Studio opens to the public starting September 7.
- Additional Models: Lucid will also showcase the Lucid Air Pure, Air Touring, and Air Grand Touring models at a pop-up studio at Königsplatz 1, Munich, from September 5 to 10. Test drives are available.
Bottom Line
Lucid Motors continues to expand its footprint in the luxury electric vehicle sector with its latest European-exclusive offering, the Lucid Air Midnight Dream Edition. Debuting at the International Motor Show in Munich, the limited-production sedan underlines the brand’s commitment to innovation, style, and sustainability. Journalists interested in experiencing the vehicle can visit Lucid’s Studio in Munich on September 5 between 10:00 a.m. and 6:00 p.m., with IAA accreditation required.
