NEWARK, Calif. – Lucid, setting new standards with the longest range, fastest charging electric car on the market, today announced the official opening of its first retail location in the Pacific Northwest at University Village in Seattle, WA. This Lucid Studio opening marks 28 Studio and service center locations open in North America. Lucid Studio University Village will be open to the public starting on Saturday, June 25.
“The response to Lucid in Washington state has been tremendous, which reflects the region’s unique embrace of both innovation and the environment,” said Zak Edson, Lucid’s Vice President of Sales and Service. “We have a growing number of Lucid Air owners in the market, and the new Lucid Studio in University Village will provide the perfect opportunity for EV enthusiasts to engage with and learn about the groundbreaking Lucid Air.”
Lucid Studio University Village will join the Lucid service center at 3412 Airport Way S, Seattle, providing comprehensive support for Lucid owners in the area.
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to the exterior color.
For those customers who aren’t able to visit a Lucid Studio, there is Lucid Studio Live, a private virtual tour that lets customers browse and build their dream car with the guidance of a Lucid team member. Each one-to-one appointment allows plenty of time for questions and offers an incredible 360° look at Lucid Air. Customers can see everything from views inside the cabin, into the trunk and frunk, to outside, and even above the vehicle—all set in their choice of iconic California backdrops. From there, customers can save a favorite design configuration to their Lucid account if they wish.