Sign up for our popular daily email to catch all the latest EV news!
On a significant day marking Maserati’s 110th anniversary, the prestigious car manufacturer celebrated Folgore Day in Rimini, showcasing their commitment to an electric future. This event not only commemorates the brand’s storied past but also signals the launch of Maserati’s all-electric model lineup, beginning a new era for the iconic Trident. Attended by industry insiders and media, the day set the stage for the unveiling of the GranCabrio Folgore and introduced a strategic vision for electrification.
Key Highlights
- Launch of GranCabrio Folgore: Unveiling of the sophisticated convertible marks a significant milestone in Maserati’s electric transition.
- Complete Electrification by 2028: Maserati pledges to transform its entire lineup to electric models within five years.
- Innovative Electric Models: The showcase included the GranTurismo Folgore, Grecale Folgore, and the upcoming MC20 Folgore.
- Sustainable Vision and Production: All electric models are designed and produced in Italy, emphasizing sustainable luxury.
- Folgore Technology and Customization: Insights into electric mobility, customization options, and the future of luxury electric cars.
During the event, Davide Grasso, CEO of Maserati, highlighted the company’s shift towards electric vehicles. “The new Folgore range represents not only innovation but also the respect for our rich heritage and commitment to future-proof luxury,” Grasso stated. Industry experts shared insights into the brand’s direction, reaffirming Maserati’s role as a pioneer in luxury electric mobility.
The Folgore lineup is a testament to Maserati’s Italian craftsmanship, featuring cutting-edge technology and exquisite design. The event also showcased the technical capabilities of these vehicles, including their integrated full-electric powertrains and high-performance features.
Further emphasizing Maserati’s innovative approach, the day also introduced TRIDENTE, an all-electric luxury motorboat, expanding the brand’s electrification strategy to marine vehicles. This collaboration with Vita Power demonstrates Maserati’s dedication to performance and elegance without compromising on environmental values.
In addition, the launch of the “It turns you on” campaign, featuring Italian rock star Damiano David, captured the essence of Maserati’s new electric era. This campaign not only highlights the allure of the Folgore range but also solidifies Maserati’s position in the luxury electric market.
Maserati’s Folgore Day was not just an event but a pivotal moment in the automotive industry, marking the transition of a historic brand into a sustainable future. With a clear focus on electrification, Maserati is steering towards a new horizon, where luxury and performance meet environmental responsibility.
Sign up for our popular daily email to catch all the latest EV news!
