NIO Amsterdam Grand Opening Highlights Global Expansion

NIO’s Amsterdam grand opening marked a significant step in its global expansion. Key executives, including CEO William Li, attended the event. The NIO House in Amsterdam offers various user experiences and highlights NIO’s commitment to community integration.

Key Highlights:

  • Location: Historic Metz Building, central Amsterdam
  • Event: Ribbon-cutting ceremony by William Li and Ruben Keuter
  • Design: Collaboration with Dutch firm MVRDV
  • Features: Car viewing, dining, office space, childcare, exhibitions, lectures, and more

NIO House | Amsterdam, situated in the historic Metz Building at 32-34 Leidsestraat, officially opened with a ribbon-cutting ceremony led by NIO’s founder and CEO William Li, and NIO Netherlands General Manager Ruben Keuter. The event saw the attendance of key NIO executives, representatives from the European user community, and over 200 partners and guests.

NIO Amsterdam Grand Opening Highlights Global Expansion

The Metz Building, built in 1891 and a protected historical landmark, stands near significant landmarks such as Keizersgracht, Dam Square, and the Royal Palace. NIO collaborated with Dutch architectural design firm MVRDV to blend modern design elements with the building’s classical facade, creating an eight-story, 2,700-square-meter space.

Each floor of the NIO House offers a unique theme centered around the user community, providing various experiences such as car viewing, dining, office space, childcare, exhibitions, lectures, relaxation, reading, and social gatherings. Visitors can also enjoy the exclusive mocktail “Tulips from Amsterdam” in the Café area.

The fifth floor features the “Traces of Life” series, a collaborative project between NIO Life and the Eindhoven Design Academy (DAE). This initiative supports emerging talent, providing an innovative platform for students.

William Li highlighted the importance of NIO House in the NIO community: “NIO House is a vital part of the NIO community, enhancing the connection between the brand and its users.” He emphasized NIO’s commitment to expanding its presence and service infrastructure in Europe, aiming to improve user satisfaction and contribute to local communities.

Since 2021, NIO has made substantial progress in Europe, introducing six mass-produced models, establishing 43 battery swap stations, 46 charging stations, and connecting with over 500,000 third-party chargers. The “Power Journeys|Canals and Castles Route” links Rotterdam and Munich, illustrating NIO’s extensive network. With seven NIO Houses, eight NIO Spaces, and 55 NIO Service Centers, NIO has hosted 1,450 community events, fostering a strong connection with local users.

NIO House is a place for NIO users to share joy and grow together. Since the first NIO House opened in Beijing in 2017, NIO has established 154 NIO Houses worldwide, marking its commitment to community and user engagement.

About NIO

NIO, founded in 2014, is a global leader in smart electric vehicles. Committed to providing high-performance electric vehicles and exceptional user experiences, NIO has developed industry-leading products and technologies. With extensive R&D and manufacturing facilities globally, NIO has filed over 8,700 patents and delivered nearly half a million vehicles by April 2024. NIO offers innovative services such as Battery as a Service (BaaS) and operates a comprehensive charging network, enhancing user convenience and sustainability.

By combining online and offline touchpoints, including NIO House and NIO Space, NIO fosters a community-centric approach, enabling users to share joy and grow together.

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