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NIO successfully hosted its NIO Day 2025 event at the Hangzhou Grand Convention and Exhibition Center. Centered around the theme “Grow with the Light,” the company introduced its latest technological innovations and vehicle models to a global audience of users and media representatives.
Key Highlights
- NIO Day 2025 was held in Hangzhou, marking the event’s first autumn celebration.
- The All-New ES8, a premium flagship SUV, was officially launched with deliveries starting in late September.
- The ET9 Horizon Edition, a smart electric executive flagship, was unveiled with deliveries beginning at the end of September.
- Pricing for the All-New ES8 starts at RMB 406,800, with Battery-as-a-Service (BaaS) options available.
- Pricing for the ET9 Horizon Edition begins at RMB 818,000, also with BaaS subscription plans offered.
Community and Co-creation
This year’s event emphasized user participation, with over 700 NIO users contributing to the co-creation process. Highlights included the debut of the theme song performed by the NIO Band and a user documentary showcasing the unique journeys of 20 owners. Additionally, all proceeds from the event’s User Marketplace are set to be donated to the Zhejiang Charity Federation, with a matching contribution from the NIO Users Foundation.
All-New ES8 Flagship SUV
The All-New ES8 was officially launched as a significant advancement in China’s large three-row battery electric SUV market. As the third generation of the model, the vehicle reflects a decade of NIO’s technological development.
The seven-seater and six-seater Executive Premium Editions are both priced from RMB 406,800, or from RMB 298,800 with a BaaS plan. The six-seater Executive Signature Edition starts at RMB 446,800, or RMB 338,800 with BaaS.
ET9 Horizon Edition Executive Flagship
NIO also introduced the ET9 Horizon Edition, its smart electric executive flagship designed to set a new standard for premium smart EV technology. The vehicle features a distinctive two-tone body inspired by the NIO logo, blending artistry with advanced technology.
The ET9 Horizon Edition is priced from RMB 818,000, with a BaaS option starting at RMB 710,000. It is positioned as a flagship of design and luxury for discerning consumers.
A Look Ahead
William Li, Founder, Chairman, and CEO of NIO, noted that 2025 represents a turning point for the industry. He stated that the positive experiences of BEVs are beginning to outweigh the inconvenience of recharging. Li emphasized that NIO will continue to build on its decade of innovation to meet user needs with high-quality products and services as the premium market accelerates its transition to electric power.
About NIO
NIO is a global smart electric vehicle company founded in 2014. The company aims to shape a sustainable future by providing high-performance smart electric vehicles and exceptional user experiences. NIO operates three brands: NIO, ONVO, and firefly.
As a leader in the global premium smart electric vehicle market, NIO is committed to in-house research and development for core technologies. The company has developed NIO Full Stack, a collection of 12 technology domains, and has filed for over 9,900 patents.
NIO’s R&D centers and manufacturing facilities are located in over 10 cities worldwide, including Shanghai, San Jose, and Munich. The company has established a sales and service network across 10 countries and regions, serving users in over 350 cities. As of August 31, 2025, NIO Inc. has delivered 838,036 vehicles.
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