What’s Happening: Nissan Motor Co., Ltd. has announced new initiatives related to its electrification strategy through its long-term vision, Nissan Ambition 2030. The automaker aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement and enable closer connections between people and broader society. The new initiatives will help Nissan further promote the democratization of EVs and e-POWER models to meet the needs of individual markets and improve the competitiveness of development and manufacturing globally.
Why It Matters: The automotive industry is rapidly moving towards electric vehicles, and Nissan is aiming to be at the forefront of this transition. With these new initiatives, Nissan intends to accelerate its electrification strategy and expand the availability of EVs and e-POWER models to meet the growing needs of customers for exciting and diverse electrified vehicles. By doing so, the company will be able to achieve its long-term vision of Nissan Ambition 2030 and contribute to creating a sustainable future for mobility and society.
Key Points:
- Nissan has revised its plan to introduce 27 new electrified models, including 19 new EVs, by fiscal year 2030.
- The electrification mix across the Nissan and INFINITI brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%.
- Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in fiscal year 2026 is expected to increase to more than 44% globally, up from the planned 40% when the vision was announced.
- To address rapid market changes in China, in 2024, Nissan plans to launch an EV designed specifically for the market.
- The company intends to enhance customer experience through personalized services for a long-term engagement, boosting its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs.
Bottom Line: Nissan Motor Co., Ltd. is accelerating its electrification strategy through new initiatives announced under its long-term vision, Nissan Ambition 2030. With plans to introduce 27 new electrified models, including 19 new EVs, by fiscal year 2030, the company aims to promote the democratization of EVs and e-POWER models to meet the growing needs of customers for exciting and diverse electrified vehicles. Through these initiatives, Nissan is contributing to creating a sustainable future for mobility and society while enhancing customer experience through personalized services.
