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Nissan has unveiled a revised pricing structure for its all-electric luxury SUV, the Nissan Ariya, enhancing its affordability through the UK Government’s £1,500 Electric Car Grant. This strategic move positions most Ariya variants as compelling options for eco-conscious drivers, with many falling below the £40,000 luxury car tax threshold, reducing ownership costs. Alongside this, Nissan introduces the Ariya Shiro, a new entry-level grade designed to combine style and value.
Key Highlights
- Pricing starts at £33,500, including the government grant.
- Most Ariya variants qualify for the £1,500 Electric Car Grant.
- New Ariya Shiro offers premium features at an accessible price.
- e-4ORCE and NISMO variants are ineligible for the grant.
- Up to 329 miles of range (WLTP) ensures long-distance capability.
- Advanced technology includes ProPILOT Assist and dual-screen displays.
The Nissan Ariya blends bold design with cutting-edge technology, making it a standout in the electric vehicle (EV) market. With a spacious, lounge-like cabin and up to 329 miles of range (WLTP), it delivers comfort and confidence for every journey. Features like the 12.3″ dual-screen display, ProPILOT Assist, and wireless Apple CarPlay enhance its appeal, earning it accolades such as Auto Express Car of the Year in its debut year.
Pricing Details
The updated pricing reflects the inclusion of the £1,500 Electric Car Grant for most variants, significantly lowering the on-the-road (OTR) costs. Below is the revised pricing structure:
- Engage 63 kWh: £33,500
- Advance 63 kWh: £37,500
- Evolve 63 kWh: £42,500
- Engage 87 kWh: £35,500
- Advance 87 kWh: £39,500
- Evolve 87 kWh: £44,500
- Advance 87 kWh e-4ORCE: £45,500 (no grant)
- Evolve 87 kWh e-4ORCE: £50,500 (no grant)
- Nismo 87 kWh e-4ORCE: £56,630 (no grant)
The e-4ORCE all-wheel-drive and NISMO variants, designed for performance enthusiasts, do not qualify for the grant due to their premium positioning.
Introducing the Ariya Shiro
The Ariya Shiro, a new entry-level variant, starts at £33,500 with the grant. Equipped with a 63 kWh battery, it offers exclusive features like monotone pearlescent white paint, ProPILOT, a wireless phone charger, and a design pack with front fog lights and privacy glass. This model delivers premium styling and technology at a competitive price, making EV ownership more accessible.
Nissan’s Commitment to EVs
Fiona Mackay, Nissan GB Marketing Director, emphasized the impact of the grant: “Securing eligibility for the UK Government’s £1,500 Electric Vehicle Grant makes Ariya more accessible than ever. It reflects our approach of removing barriers to EV ownership and empowering more drivers to make the switch to zero-emission driving.” Nissan’s EV strategy extends beyond the Ariya, with the All-New MICRA already launched, the third-generation LEAF set for production in Sunderland, and an electric Juke planned for 2026.
Nissan’s UK Operations
Nissan’s UK presence is significant, employing approximately 7,000 people across its design center in Paddington, R&D engineering center in Cranfield, and the Sunderland Plant, the UK’s largest single car manufacturing facility. The plant produces the popular Juke and Qashqai and will soon manufacture the new LEAF as part of Nissan’s EV36Zero initiative. This project aims to create a sustainable manufacturing hub by integrating EV production, renewable energy, and battery manufacturing, aligning with Nissan’s goal of a cleaner, safer, and more inclusive world.
Prospective buyers can explore the Ariya’s full specifications and terms at Nissan’s official website.
Bottom Line
The Nissan Ariya’s revised pricing and grant eligibility make it a compelling choice for those seeking a stylish, high-tech electric SUV. With the introduction of the Ariya Shiro and Nissan’s ongoing commitment to sustainable mobility, the Ariya continues to set the standard for accessible, zero-emission driving.
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