Nissan unveiled two new electrified models exported from China — the Navara Pro Plug-in Hybrid pickup and the Primera EV sedan — at the 10th Philippine International Motor Show (PIMS). The debut launches Nissan’s “From China” export strategy, marking the first time the automaker has taken models designed and developed in China to customers beyond that market. The company frames the showcase as a milestone in its Re:Nissan and vision plans, aimed at strengthening its global portfolio and competitiveness.
Navara Pro Plug-in Hybrid and Primera EV
The Navara Pro Plug-in Hybrid is a pickup that Nissan positions for both work and lifestyle use, pairing the brand’s 4×4 heritage with electrified performance. The company describes it as its next step in bringing electrification to the pickup segment.
The Primera EV is a sedan with a streamlined design, a refined interior, and enhanced connectivity features, according to Nissan. The company said technical specifications and details for both models will be released closer to launch.
A ‘From China’ Export Strategy
At its vision showcase in April, Nissan confirmed that China would serve as a global hub for innovation and exports. The company describes the Philippine unveiling as the start of a broader rollout of China-developed models for select global markets.
Guillaume Cartier, Nissan’s chief performance officer, said: “As a lead market, China plays a dual role for Nissan, both as a strong market in its own right and a critical source of global competitiveness. This unveiling signal the beginning of our ‘From China’ export strategy, and I am pleased to see these vehicles reaching customers beyond China for the first time. The models demonstrate strong product competitiveness and represent an important step in strengthening our global portfolio and responding more quickly to diverse customer needs. We are excited to bring them to customers in the Philippines as we continue to accelerate this momentum across markets.”
Kicks e-POWER and X-Trail e-POWER Also on Display
Alongside the two China-developed models, Nissan unveiled the Kicks e-POWER and the X-Trail e-POWER. Both use the company’s e-POWER hybrid powertrain, which Nissan says combines EV-like refinement with efficiency.
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