Polestar Opens New Retail Space on Detroit’s Iconic Woodward Avenue

What’s Happening

Polestar, the Swedish electric performance car brand, has unveiled a new retail location at 30533 Woodward Avenue in Royal Oak, Michigan. The opening of this Polestar Space signifies the brand’s continued expansion into major electric vehicle markets across North America, while also cementing Detroit’s status as a leader in the automotive industry’s electrification movement.

Why It Matters

Woodward Avenue has a rich history within the automotive community, and the arrival of Polestar signifies a new era of electrification for Detroit’s “Motor City.” As Gregor Hembrough, Head of Polestar North America, stated, “Bringing performance EVs to the ‘Motor City’ will continue to evolve Detroit’s narrative as leading the future of the automobile.”

Polestar Detroit

Key Points

Polestar Detroit adds to the brand’s existing network of retail locations and features Polestar’s signature design cues and premium digital-forward sales approach. The new space allows Detroit customers to have a hands-on experience with the cars, and to take test drives with expert Polestar Specialists.

Ryan LaFontaine, CEO of LaFontaine Automotive Group, expressed his excitement for the brand’s growth potential, stating, “We see a tremendous opportunity for growth and brand recognition for Polestar and couldn’t be more excited to launch Polestar directly off Woodward Avenue, the main artery of the Motor City.”

Visitors to Polestar Detroit can test drive the all-electric Polestar 2 fastback, which boasts a NHTSA 5-star safety rating and features the world debut of Google’s in-car infotainment system. The car also qualifies for the $7,500 Federal IRA Clean Vehicle credit when leased, as well as various local electric vehicle incentives.

In addition, customers can experience the forthcoming electric performance SUV, the Polestar 3, through augmented reality.

Bottom Line

Polestar’s new retail space on Detroit’s storied Woodward Avenue highlights the brand’s commitment to expanding its presence in major electric vehicle markets across North America. The opening of Polestar Detroit not only offers local customers a hands-on experience with the brand’s electric performance cars, but also emphasizes the city’s continued evolution as a leader in automotive electrification.

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