Sign up for our popular daily email to catch all the latest EV news!
Automobili Pininfarina‘s PURA Vision has earned the prestigious Red Dot Award: Design Concept 2024, adding another accolade to its collection. This award recognizes the design quality and innovation of the PURA Vision, a bold Luxury Utility Vehicle (LUV) that signals a new era for the brand. Previous awards include the iF Design 2024 product award and the 2024 International Design Awards.
Key Highlights
- Award Recognition: PURA Vision received the Red Dot Award: Design Concept 2024, a highly sought-after seal of design excellence.
- Design Excellence: Judged by a panel of designers, professors, and journalists, the award highlights PURA Vision’s design quality and innovation.
- Team Achievement: Dave Amantea, Chief Design Officer, credited the entire team’s dedication for this honor.
- Previous Honors: The concept has also won the iF Design 2024 product award and the 2024 International Design Awards.
- Design Philosophy: Embracing Pininfarina’s DNA, PURA Vision combines sharp lines and a modern aesthetic, inspiring future vehicles.
PURA Vision is a Luxury Utility Vehicle that combines bold cab-rear proportions with timeless beauty and exquisite detailing. Its design includes a low bonnet and high fenders inspired by the iconic 1947 Cisitalia, and a glasshouse with tri-opening pillarless lounge doors, offering unrestricted access to a luxurious 2+2 cabin. The design also draws inspiration from the iconic pillarless design of the Lancia Florida, styled by Battista Farina in the Fifties, which influenced the recent one-off Battista Cinquantacinque.
See also: Automobili Pininfarina Unveils Future with PURA Vision
Exterior Details: The PURA Vision features precisely engineered anodized aluminum beltline around the glasshouse, starting at the windscreen and tracing an elegant unbroken arc around the vehicle, showcasing Automobili Pininfarina’s attention to detail.
Company Overview
Automobili Pininfarina operates from its headquarters in Cambiano, Italy, with a commercial office in Munich, Germany. The company is staffed by experienced automotive executives from luxury and premium car brands. All vehicles are designed, engineered, and produced by hand in Italy, focusing on creating experiences for the world’s foremost taste makers. Automobili Pininfarina’s vehicles embody the PURA design philosophy, blending classic inspiration with cutting-edge technology, a principle that will continue to influence all future production cars.
This recognition underscores the innovative and timeless design approach of Automobili Pininfarina, paving the way for future successes and setting a high standard in the automotive industry.
Sign up for our popular daily email to catch all the latest EV news!
