Scout SUV front-end teaser image offers glimpse of design direction for the next generation of Scout trucks and SUV
Tysons, Virginia – Scout Motors Inc. established the brand’s online presence for the first time by launching its website, social media, and brand-owned community forum.
Clean, bold, and intuitive, the new Scout website (www.scoutmotors.com) gives consumers a glimpse of the company’s future branding and design direction. With its nod to the past and gaze toward the future, the website boasts an honest style and an intuitive user interface that is easily navigated. Declaring that “The world needs Scouts” and communicating a bold call to action, the brand makes it known that now is the time for its all-electric truck and SUV to carry the Scout legacy into the future.
The new Scout website also provides a glimpse of future product design with the release of a front-end teaser image for the Scout SUV. The teaser image shows the Scout concept sporting a strong stance and upright posture reminiscent of classic Scout models.
To complement its website, Scout also launched Scout Community (https://scoutmotors.community.forum/), an online meeting place where members can engage the Scout Motors team, offer feedback and suggestions, and build bonds with other Scout enthusiasts and owners. In addition to profiling local events and meet-ups, Scout Community will also announce future Scout Motors events and appearances.
“The Scout enthusiast community has preserved Scout heritage. Since 1980, these owners and fans have kept Scout alive. We’re excited to be a part of the community and want to foster interaction and exchange as we reimagine this American icon,” said Scott Keogh, CEO of Scout Motors. “We started this forum to nurture an open dialogue with our community members, to hear what they expect in all-new Scout vehicles, and to build a central location where past, present, and future Scout enthusiasts can come together as one.”
Companies rarely get the opportunity to engage consumers this early in the design process. Scout Community allows the Scout Motors team to interact directly with community members and to embed their feedback into planning at an early stage.
Within Scout Community, Scout Motors created the Scout Registry to chronicle vehicle history, ownership, and unique builds. Scout owners can create their own Scout Registry entries by uploading descriptions and photos of their Scout vehicle. The Scout Registry offers a chance to share personal Scout stories, to see your previously-owned Scout vehicles, and to welcome new Scout owners once production of Scout’s all-new, all-electric truck and SUV begins.
