Sony Honda Mobility will showcase its pre-production AFEELA 1 electric vehicle and debut a new concept model at CES 2026 in Las Vegas. The joint venture between Sony Group Corporation and Honda Motor Co. will hold its first independent press conference on January 5, 2026, one day before the trade show’s public opening.
Highlights
- Pre-production AFEELA 1 vehicles will be displayed in multiple color variations at Sony Honda Mobility’s largest booth to date
- New AFEELA concept model will be unveiled during the January 5 press conference at 5:00 PM PST
- AFEELA 1 remains available for reservation with California deliveries scheduled to begin in 2026
- Live streaming of the press conference will be available on AFEELA’s official YouTube channel
CES 2026 Exhibition Details
The Sony Honda Mobility booth will be located in the Las Vegas Convention Center’s Central Hall (Booth #20800). The exhibition space represents the company’s most extensive CES presence since the joint venture’s 2022 establishment.
The booth design will demonstrate three core brand pillars:
- Autonomy: Advancing autonomous driving capabilities
- Augmentation: Expanding vehicle functionality and user experience
- Affinity: Integrating mobility solutions with societal needs
Press Conference Access
Registration through the CES official website at https://www.ces.tech/ is required for venue entry. The press conference will run from 5:00 PM to 5:30 PM PST on Monday, January 5, 2026.
AFEELA 1 Production Status
The AFEELA 1 represents Sony Honda Mobility’s first production model under the AFEELA brand. The vehicle incorporates advanced sensing technology, interactive systems, and driver-focused design architecture. Current reservation holders in California will receive the first delivery allocations in 2026.
Company Background
Sony Honda Mobility operates as a mobility technology company combining Sony’s electronics expertise with Honda’s automotive engineering capabilities. The joint venture was established in 2022 with headquarters in Japan. Additional information is available at https://www.shm-afeela.com.
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