Stellantis will invest more than €1 billion (about $1.16 billion) in France to build three new Peugeot electric and hybrid models at its Mulhouse plant, with production starting in 2029. The three C-segment vehicles will be built on the company’s new STLA One platform, a modular, scalable architecture that the company says targets a 20% cost efficiency through simplification at scale. The commitment covers both the platform’s development in France and the industrial build-out at the Mulhouse site in Alsace.
Highlights
- More than €1 billion (≈ $1.16 billion) committed in France for three new Peugeot models
- All three C-segment models will be 100% electric or hybrid, built on the new STLA One platform
- Production begins at the Mulhouse plant in Alsace in 2029; the site employs 4,500 people
- The C-segment accounts for roughly 30% of total car sales in Europe
Three Electric and Hybrid Models on a New Platform
The three vehicles will be 100% electric or hybrid and will sit in the C-segment, which Stellantis says accounts for about 30% of total car sales in Europe. Peugeot will be the first brand to launch the STLA One platform, and the company identifies it as one of its four global brands with the greatest volume and profitability potential.
STLA One is a new modular, scalable architecture that supports different powertrains and vehicle sizes. The company describes it as designed to shorten development cycles, and reports that it targets a 20% cost efficiency through simplification at scale.
How the Investment Fits the Wider Strategy
The investment forms part of Stellantis’s FaSTLAne 2030 strategic plan, a roadmap centered on new global platforms, powertrains, and technologies that the company presented in May. CEO Antonio Filosa hosted Roland Lescure, Minister of the Economy, Finance, and industrial, energy and digital Sovereignty, and Sébastien Martin, Delegate Minister for Industry, at the Mulhouse site to discuss the plan.
Stellantis pointed to French government measures — purchase support for clean vehicles and the “Made-in-Europe” policy initiative — as conditions that helped enable the investment.
What It Means for Mulhouse
The Mulhouse plant employs 4,500 people and dates back decades as a production site for the company. Stellantis said the new work will raise capacity utilization at the plant and give it longer-term visibility as the industry shifts toward electrification.
“I am very pleased to announce these investments in France for the production in Mulhouse of three 100% electric and hybrid models from the Peugeot brand. This decision attests to the professionalism and exceptional commitment of our teams,” said Antonio Filosa, CEO of Stellantis, speaking from the Mulhouse site in Alsace. “France perfectly exemplifies Stellantis’ global strategy, presented in our FaSTLAne 2030 plan, where our global scale, our in-depth local knowledge, and our brands come together to meet and exceed our customers’ expectations.”
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