What’s Happening: Toyota has revealed the 2023 Prius Prime, a plug-in hybrid boasting a sleek new design, improved electric range, and enhanced performance. The model is available in three grades: SE, XSE, and XSE Premium.
Why It Matters: The 2023 Prius Prime’s longer all-electric range and upgraded hybrid powertrain make it a competitive option for eco-conscious drivers. Its sporty look and tech-packed interior add to its appeal.
Key Points:
- The 2023 Prius Prime offers a manufacturer-estimated electric range of up to 44 miles on a full charge, thanks to its larger 13.6 kWh lithium-ion battery.
- The hybrid powertrain consists of a highly efficient 2.0-liter engine, an electric generator, and an electric motor, which combined provide 220 system-net-horsepower.
- The sporty design features a hammerhead nose, lower roofline, widened rear, and machine-finished 19-inch wheels for the XSE grades.
- Interior amenities include a digital driver’s display, fabric or SofTex-trim seating, and Toyota’s new Audio Multimedia system.
- All grades come equipped with Toyota’s Traffic Jam Assist technology, which helps drivers navigate stop-and-go traffic.
Bottom Line: The 2023 Prius Prime, with its extended electric range and eye-catching design, aims to attract environmentally conscious drivers seeking both style and performance. The new model will be available at Toyota dealerships in limited quantities starting in May, with prices beginning at $32,350 for the SE grade, $35,600 for the XSE grade, and $39,170 for the XSE Premium.
