Sign up for our popular daily email to catch all the latest EV news!
VinFast, a leading electric vehicle (EV) manufacturer, celebrated the grand opening of its first authorized California dealership, VinFast San Diego, in partnership with Sunroad Automotive Group. This milestone event highlights VinFast’s strategic expansion in the U.S., focusing on building a robust dealership network to deliver high-quality EVs and exceptional customer service to American consumers.
Key Highlights
- First California Dealership: VinFast San Diego, part of Sunroad Automotive Group, opened in San Diego, marking VinFast’s entry into California’s EV market.
- Flagship Models: Attendees experienced test drives of the VF 8 (mid-size, 5-passenger SUV) and VF 9 (full-size, 7-passenger SUV).
- U.S. Expansion: VinFast operates nearly 30 authorized dealerships across 14 states, with California as a priority due to its EV growth potential.
- Competitive Pricing: VF 8 starts at $39,900 (Eco trim), VF 9 at $62,900, with leasing from $279/month and 0% financing available.
- Industry-Leading Warranty: Vehicles come with a 10-year/125,000-mile warranty, and batteries have a 10-year unlimited mileage warranty for non-commercial use.
- Global Vision: VinFast is expanding into markets like Indonesia, the Philippines, India, and the Middle East, aiming to lead the global green revolution.
Strategic Expansion in the U.S.
VinFast’s San Diego dealership, strategically located to tap into California’s growing EV market, began operations this summer. It offers consumers the chance to explore, test drive, purchase, or lease VinFast’s innovative EVs. The dealership also provides comprehensive after-sales services, including warranty support, maintenance, repair, and genuine VinFast parts, ensuring a seamless ownership experience.
In late 2023, VinFast transitioned to a franchise dealership model across all 50 U.S. states to enhance business efficiency. This shift leverages partners’ established infrastructure and local market expertise. With nearly 30 dealerships already operational in states like California, Texas, Florida, Illinois, and New York, VinFast is rapidly scaling its presence.
Leadership Perspectives
Uri Feldman, President of Sunroad Holding Company, expressed pride in partnering with VinFast, stating, “We’re committed to delivering high-quality vehicles and exceptional experiences, shaping the future of EVs in North America.” Similarly, Mike Nolte, Vice President of Sales and Marketing at VinFast US, emphasized the San Diego opening as a “pivotal moment” in building a robust U.S. network, reinforcing the company’s commitment to sustainable growth.
Competitive Offerings
VinFast’s flagship SUVs, the VF 8 and VF 9, are priced competitively to make EVs accessible. The VF 8 Eco trim starts at $39,900, with the Plus trim at $44,900, and leasing options begin at $279/month. The VF 9, a full-size SUV, starts at $62,900, with leasing from $449/month. Both models qualify for 0% interest financing, making them attractive options for eco-conscious consumers. Additionally, VinFast’s industry-leading warranty ensures long-term reliability, with a 10-year/125,000-mile vehicle warranty and a 10-year unlimited mileage battery warranty for non-commercial use.
Global Ambitions
As a subsidiary of Vingroup JSC, VinFast is a pioneer in the global EV market, offering a diverse portfolio that includes SUVs, e-bikes, e-scooters, and e-buses. The company dominates as Vietnam’s best-selling automotive brand and is expanding into high-potential markets like Indonesia, the Philippines, India, and the Middle East. By adapting strategies based on market analysis, VinFast remains committed to driving the global green revolution.
About VinFast and Sunroad Automotive
VinFast, a pure-play EV manufacturer, aims to make EVs accessible globally. Its product range spans from the compact VF 3 mini-SUV to the flagship VF 9, with a focus on expanding manufacturing and distribution in North America, Europe, and Asia.
Learn more at VinFast’s official website.
Sunroad Automotive, a trusted name in San Diego for over 40 years, represents 14 automotive brands across nine locations. Selling over 30,000 vehicles annually, Sunroad is known for superior quality and customer service.
Stock It To Me
Sign up for our popular daily email to catch all the latest EV news!
