Volvo is set to introduce its first-ever fully electric premium Multi-Purpose Vehicle (MPV) called the EM90 on 12 November. Dubbed as a “Scandinavian living room on the move,” the car promises to deliver a luxurious and comfortable experience for both family and business use.
Why It Matters
The automobile industry is rapidly moving towards sustainable and electric solutions. The launch of EM90 showcases Volvo’s commitment to blending sustainability with luxury. Designed not merely as a transport tool, the EM90 emphasizes enhanced quality of life, providing a serene environment conducive for relaxation, work, and quality time with loved ones.
Key Points
- Spacious & Premium: The EM90 boasts a spacious cabin, offering luxury lounge seats featuring zero-gravity cushions and a panoramic sunroof, enhancing the driving and travel experience.
- Designed for Comfort: Volvo emphasizes personal comfort and elegance, creating spaces that are ideal for both work and leisure.
- Interior Highlights:
- Premium 6-seater configuration.
- Personalized entertainment and comfort adjustment options.
- Second-row lounge seats equipped with amenities like massage function, individual ventilation, heating options, built-in tables, and cupholders.
- The panoramic sunroof provides multiple ambient lighting settings, replicating experiences from the Northern lights to Swedish forests.
- Nature-Inspired Design: The EM90 incorporates Scandinavian design cues with Orrefors crystal in the gear shifter and back-lit birch wood deco panels. The upholstery reflects inspirations from Scandinavian nature and Asian art, like mountain ranges and bamboo forest patterns.
Bottom Line
Volvo’s EM90 is a testament to the brand’s innovative approach in merging luxury, design, and sustainability. The vehicle is initially launching in China, with pre-orders commencing on the unveiling date, 12 November 2023. Given its blend of comfort, design, and eco-friendly attributes, the EM90 is poised to resonate with the modern, environmentally-conscious consumer.
