Volvo is poised to introduce the EM90, marking its debut in the realm of fully electric premium Multi-Purpose Vehicles (MPVs). Set to make a global appearance on 12 November 2023, pre-orders for the vehicle will simultaneously commence in China.
Why It Matters
In today’s rapidly shifting automotive market, electric vehicles (EVs) are no longer just about transportation but also about the quality of time spent inside. The EM90 exemplifies this idea. Billed as a “Scandinavian living room on the move,” this isn’t just another vehicle to transport users from point A to B. The EM90 promises an immersive experience, allowing passengers to connect, create, work, and relax, redefining the very notion of mobility.
Key Points
- The Volvo EM90 is the brand’s inaugural fully electric premium MPV.
- Crafted with an emphasis on maximizing the in-car experience.
- Global unveiling and Chinese pre-orders to start on 12 November 2023.
- More details about the EM90 to be disclosed in the forthcoming months.
Bottom Line
While the market eagerly anticipates the Volvo EM90, the brand’s 2022 performance provides context. Volvo Car Group reported an operating profit of SEK 22.3 billion last year, with revenues touching SEK 330.1 billion and global car sales numbering 615,121. A stalwart since 1927, Volvo Cars boasts a presence in over 100 countries and is publicly traded on the Nasdaq Stockholm exchange. Consistent with its vision of offering “the Freedom to Move” sustainably and securely, Volvo envisages an all-electric lineup by 2030 and sets its sights on being climate-neutral by 2040.
