Swedish automaker, Volvo Cars, unveiled its fully electric SUV, the Volvo EX30, in a grand event in New York City, marking the vehicle’s North American debut. The Volvo EX30, previously revealed in Milan, encapsulates the automaker’s commitment to sustainability, Scandinavian design principles, and a notable emphasis on safety. The new SUV is now available for reservation in the United States, with a starting price of $34,950.
Why It Matters
Volvo’s aggressive transition to becoming a fully electric automaker is indicative of a broader trend within the automotive industry. This new electric SUV not only extends Volvo’s growing lineup of electric vehicles to four models but also caters to the surging demand for electric cars, particularly in the SUV segment.
Key Points
- The Volvo EX30, set to be one of the brand’s most eco-friendly cars, aims to improve convenience, safety, and enjoyment through innovative technology and Scandinavian design.
- A variety of vibrant exterior colors, from stylish Cloud Blue to expressive Moss Yellow, affords the EX30 a unique character.
- The SUV presents buyers with two powertrain options: the Single Motor Extended Range for maximum range (estimated 275 miles per charge) and the Twin Motor Performance for enhanced performance (422 hp, 0-60 mph in 3.4 seconds).
- Volvo aims to significantly reduce carbon emissions throughout the SUV’s production and lifecycle, intending to decrease the vehicle’s total carbon footprint to less than 30 tons over 124,274 miles (200,000 km) of driving.
Bottom Line
The Volvo EX30 signifies an essential stride in Volvo’s journey toward sustainable motoring. As part of its unique marketing approach, Volvo Car USA has launched the Volvo Mobile Studio – a traveling edition of the brand’s showrooms. This initiative seeks to educate and inform potential customers about electric vehicle technology in a personalized manner. The Mobile Studio is currently scheduled to showcase the EX30, along with other electrified Volvo models, at the Electrify Expo, North America’s largest electric vehicle festival, through November 2023. This innovative approach underlines Volvo’s commitment to not only develop electric vehicles but also to provide the necessary infrastructure and knowledge for a smooth transition to electric mobility.
