A key brand milestone, ‘XEV’ is formulated to meet the rapidly evolving Chinese auto market
LEXINGTON, KY – Valvoline Inc. (NYSE: VVV) – a global leader in vehicle care powering the future of mobility through innovative services and products – recently announced the launch of XEV, the brand’s first China-based release of hybrid, plug-in hybrid and pure electric vehicle products. The announcement was made in conjunction with Shanghai-based car maintenance service provider, Tuhu, who will provide services using Valvoline XEV products.
‘XEV’ refers to a suite of hybrid and EV fluids – including motor oil, battery protection fluid, transmission and brake fluids. Valvoline’s XEV products were designed to improve overall vehicle performance and reduce comprehensive maintenance costs.
Valvoline’s brand standing as an innovative, global leader in automotive products and solutions is further demonstrated by the launch of XEV.
“Valvoline is doing now what is has always done – leading with innovation in an evolving automotive landscape,” said Yu Chang, vice president of Valvoline International. “In looking toward what will be a more robust demand for electrification in the coming years, our brand is prioritizing how to best meet consumer needs worldwide – regardless of what powers each vehicle under the hood.”
Valvoline developed XEV new energy products and services in anticipation of an expected market shift. According to the China Society of Automotive Engineering’s Roadmap 2.0 for Energy Saving and New Energy Vehicles, by 2035, new energy vehicles will account for more than 50% of new automotive sales in China.
“With the rise of hybrid-powered and electric vehicles, car manufacturers are facing unprecedented engineering and design reform in auto industry history,” said Chang. “From traditional energy to new energy, Valvoline has been growing with global and Chinese markets, embracing reform together with its partners – and achieving win-win innovation.”
Much like the Valvoline EV Performance Fluids launched stateside in 2019, XEV product line innovation works to address needs specific to hybrid and EV, including battery temperature variations, powertrain performance, brake system corrosion and seal bearing failure.
“As we look to the future of automotive – not just domestically but abroad – we are committed to ensuring our products, services and science evolve, adapt and solve consumer issues accordingly,” added Chang.
