Sign up for our popular daily email to catch all the latest EV news!
Sony Honda Mobility Inc. (SHM) has introduced the AFEELA 1, the inaugural model under the AFEELA brand, at CES® 2025 in Las Vegas. This electric vehicle (EV) is set for production in Ohio, with official sales in California anticipated in 2025 and deliveries expected by mid-2026. The AFEELA 1 will be available in two trims, starting at $89,900, each including a three-year complimentary subscription for select features. Online reservations are now open through the AFEELA website, requiring a fully refundable $200 reservation fee.
Key Highlights:
- Model Variants: Two trims—Origin and Signature—are offered, with the Signature trim priced at $102,900.
- Production and Delivery: Manufactured in Ohio; California sales begin in 2025, with deliveries starting mid-2026.
- Advanced Technology: Equipped with 40 sensors, including cameras, LiDAR, and radars, to support Advanced Driver Assistance Systems (ADAS).
- Interior Features: Cabin designed as a “Creative Entertainment Space,” featuring optimized sound systems and displays for each seat.
- Sustainable Materials: Interior utilizes high-quality materials derived from plant-based and recycled sources.
In addition to the vehicle launch, SHM announced plans to open two AFEELA Studio & Delivery Hubs in California—one in Torrance and another in Fremont—by the second half of 2025. These facilities will allow customers to experience the AFEELA brand firsthand, interact with the vehicle, and receive expert guidance on its features. Post-launch, these hubs will also serve as delivery centers for customers to receive their vehicles.
The AFEELA 1 aims to redefine the relationship between people and mobility by integrating advanced software with high-performance hardware, resulting in intelligent mobility that evolves through ongoing software updates. The vehicle’s Advanced Driver Assistance Systems (ADAS) are designed to reduce driving stress and enhance safety by utilizing 40 sensors to monitor the surrounding environment. Inside, the AFEELA Personal Agent enables natural voice interactions, allowing drivers to control various in-car functions and receive activity suggestions, enhancing comfort and entertainment during travel.
The interior emphasizes a harmonious and timeless aesthetic, employing high-quality functional materials that incorporate plant-derived and recycled sources, reflecting SHM’s commitment to sustainability. The cabin is designed to serve as a “Creative Entertainment Space,” offering occupants access to a variety of apps and content through collaborations with entertainment partners. Sony’s proprietary noise-canceling technology and optimally placed speakers featuring 360 Spatial Sound Technologies provide an immersive audio experience.
Performance-wise, the AFEELA 1 is engineered to offer agile and stable handling, ensuring a high-quality ride for all passengers. The vehicle supports Over-the-Air (OTA) updates, allowing for continuous enhancements and the addition of new features over time.
Prospective buyers in California can secure their AFEELA 1 by placing a reservation through the official website with a refundable $200 fee. With its blend of advanced technology, entertainment features, and sustainable design, the AFEELA 1 represents SHM’s vision for the future of mobility.
Sign up for our popular daily email to catch all the latest EV news!
