Lunaz will add a production shift and double its workforce over the next 24 months at its 65,000-square-foot Silverstone factory, citing US demand for its electrified Range Rover Classic restomods. The British design house says production allocations for American clients have been filled across its Range Rover Classic and Aston Martin series since it formally entered the US market in 2026, and that just 25 Range Rovers will be built in 2027. The company describes the United States as its largest international growth market, with new roles planned in design, coachbuilding, craft, engine development and electrification.
Highlights
- Workforce to double within 24 months at the 65,000-square-foot Silverstone factory, supported by an additional production shift
- 25 Range Rover Classic builds planned for 2027, offered with either an electric or V8 powertrain, both producing more than 350 hp
- US allocations filled across the Range Rover Classic and Aston Martin series since the company’s formal US market entry in 2026
- Aston Martin DB5 and DB6 commissions continue in limited numbers with a hand-built 350-hp, 5.0-liter engine
What Is Driving the Lunaz Expansion?
According to Lunaz, demand from a new generation of US collectors is driving its next phase of growth. The company says clients are seeking British classics that keep the character of the original design while delivering the performance of a modern car.
Each Lunaz series is defined by design and produced in limited numbers. The additional production shift is intended to increase capacity for the US market, while the recruitment program keeps the complete process in Britain, from restoration and body engineering through powertrain integration, design, trim, paint and final assembly.
“We built Lunaz to enthuse a new generation of collectors about the most celebrated and significant British cars. The response we have seen in the United States, across our portfolio and particularly for the Range Rover Classic, shows the strength of their appeal and their place in automotive culture. This international success allows us to increase our commitment to British manufacturing and nurture the next generation of engineering, design and craft talent in the heart of Britain’s luxury and specialist manufacturing sector,” said David Lorenz, Founder and CEO of Lunaz.
Range Rover Classic by Lunaz
The company reports growing demand for the Range Rover Classic re-engineered with modern power, more than five decades after the model’s introduction. Lunaz previously showed an electrified open-top Range Rover Safari built on the same platform.
Within the next series, clients can choose from:
- Body styles: two-door, standard four-door, long-wheelbase and bespoke convertible editions
- Powertrains: Lunaz’s proprietary fully electric powertrain or an LS3 V8, each producing more than 350 hp, replacing the original 3.5-liter V8
- Chassis: re-engineered suspension, brakes and steering
- Interior: a fully bespoke cabin with a 3D-printed dash and center console finished in the owner’s choice of wood or material
Optional equipment includes heated and massaging seats, 360-degree cameras, USB ports, wireless charging, Starlink, refrigerators and modern air conditioning.
How Is Each Car Built?
Every Lunaz Range Rover starts with an original car stripped to bare metal, then comprehensively restored and re-engineered at Silverstone. The company says electric and combustion powertrains are selected to suit the character of each car, and each client is paired with a Lunaz designer throughout the build. Clients select from a palette of colors, leathers and textiles or introduce their own materials. One recent commission was designed in tandem with a yacht, pairing materials from both projects.
Aston Martin DB Series
Alongside the Range Rover Classic, Lunaz produces the Aston Martin DB series, created to mark the model’s 60th anniversary and the company’s 50th client commission. The cars are powered by a hand-built 350-hp, 5.0-liter engine, and Lunaz says the program is its first combustion project to draw on its Formula One-derived engineering expertise. Steering, suspension and brakes are re-engineered, and a limited number of DB5 and DB6 commissions are in production.
Investing in British Craft
The company’s portfolio spans electrified and combustion-powered classics, and Lunaz says the same approach applies across it: the original design is preserved while engineering, functionality, materials and finish are developed for a new chapter of ownership. Based near the Silverstone circuit, the company says its expansion will create opportunities for established experts and emerging talent to work on vehicles destined for collectors in the United States and other international markets.
