Crewe – Bentley Motors has announced an acceleration of its forward-thinking Beyond100 strategy, the boldest plan of its kind in the sector. Key to the ambitious program will be the Five-in-Five plan, which commits Bentley to launch a new electric model each year, from 2025, redefining Bentley’s credentials as the benchmark manufacturer in sustainable luxury mobility.
Earlier this week, Bentley also revealed a £2.5 billion sustainable investment to realize this strategy, and confirmed that from 2025, the first Bentley electric vehicle will be designed, developed, and produced at its headquarters in Crewe, England. The announcement is a major boost to the team at Crewe, the region, and of course the UK as a sustainable base for high-value manufacturing. The investment will also allow a fundamental reinvention of the Crewe manufacturing infrastructure, and help secure Bentley’s future at Crewe for the next generation of products and colleagues. Crewe will become a ‘Dream Factory’ – a digital, zero environmental impact, flexible, and high-value manufacturing facility.
The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon-neutral facility, and the new investment and acceleration of the Beyond100 strategy will now be the basis to reduce Bentley’s carbon footprint across all products and non-factory operations, in line with its commitment to be carbon neutral by 2030.
Among the latest initiatives will be an extension of on-site energy production at Crewe, aiming to increase the number of solar panels from 30,000 to 40,000 in the next two years. Moreover, Bentley is investigating using sustainable biofuel in fleet cars, including Bentley’s iconic Heritage Collection. Bentley’s partners are also being encouraged to support the company’s goal of being end-to-end carbon neutral by 2030, with suppliers expected to meet minimum sustainability standards. This will extend to Bentley’s global retailer network, each aiming for carbon neutrality by 2025, possibly even sooner.
The new Dream Factory includes a go-to-zero approach to the environmental impacts of manufacturing. Having achieved carbon-neutral production already in 2019, Bentley aims to reduce water consumption, waste to landfill, and other environmental impacts for every vehicle built in Crewe to an absolute minimum until 2030.
On its model range, the luxury marque already leads the way in the luxury hybrid car sector and will further cement that position with the release of the Flying Spur PHEV in 2022, as well as five additional derivatives, added to the current Bentayga PHEV to meet the diverse needs of Bentley’s discerning customers. It is anticipated that more than 20 percent of sales this year will come from Bentley’s hybrid cars.
Adrian Hallmark, Chairman, and CEO of Bentley Motors, said:
“Simultaneously accelerating our Beyond100 strategy and securing BEV production at Crewe, alongside a £2.5 billion investment, makes this a major landmark in Bentley’s 102-year history. It is a shining light for the Bentley family, our suppliers, and partners, as well as the automotive industry and UK manufacturing as a whole.
“This latest announcement regarding Bentley’s Beyond100 plan confirms the initiation of a major transformative phase in the company’s long and illustrious history. The world is changing and we need to play our part in neutralizing our environmental impact. That means delivering on our aim to be end-to-end carbon neutral by 2030, and reaffirming our role as the leader in sustainable luxury mobility.”
