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Blink Charging Co. (NASDAQ: BLNK), a leading global provider of electric vehicle (EV) charging equipment, has teamed with Universal Media LLC to launch the first installations of the new EV Totem. This innovative concept combines Blink’s reliable EV charging stations with elevated, dual-sided digital media displays. The first units are now operational in Salt Lake City, Utah, signaling a new direction for EV-integrated media experiences.
Key Highlights
- Blink Charging and Universal Media have collaborated to create and launch the EV Totem.
- The first installations are now available at Mountain View Village, a popular retail and lifestyle center in Salt Lake City.
- The EV Totem features Blink EV charging solutions integrated with dual 55-inch, high-definition digital media screens.
- The partnership plans to expand EV Totem installations to additional high-traffic commercial and retail locations.
- The system offers advanced analytics and real-time, location-based ad targeting for brands and property partners.
A New Era for EV Charging and Media
The EV Totem is designed to redefine the public charging experience by merging essential infrastructure with a dynamic media platform. Each unit features two 55-inch high-definition digital displays set seven feet above the ground. This elevated design ensures optimal visibility for media content, even when vehicles are parked and charging.
This advanced approach provides reliable charging for EV drivers while delivering an engaging media experience. For businesses, brands, and marketers, the EV Totem offers significant opportunities for additional revenue streams and powerful tools for community interaction. The platform’s integrated analytics provide real-time insights for brands and property partners, enhancing the value of the EV Totem as a next-generation mobility and media solution.
A Strategic Vision for Integrated Media
This collaboration between Blink Charging and Universal Media marks a significant step forward in combining utility with engagement. “Blink is proud to collaborate with Universal Media to bring this future-focused innovation to life,” said Mike Battaglia, President and Chief Executive Officer of Blink Charging. “Together, we’re transforming the EV charging experience to a dynamic media and mobility platform — bringing relevant content to drivers while they charge.”
The initial launch at Mountain View Village in Salt Lake City serves as a benchmark for a broader strategy. Both companies aim to expand these installations into other high-traffic areas, transforming everyday destinations into smarter, connected environments.
Todd Cohen, Co-founder and CEO of Universal Media LLC, stated, “The EV Totem is designed to transform EV charging into a smarter, connected platform — one that delivers value for drivers while unlocking new opportunities for brands, property partners, and communities.”
About Universal Media LLC
Universal Media LLC specializes in building high-impact, place-based media networks in influential lifestyle and urban settings across the country. Its latest innovation, the EV Totem, merges EV charging with digital media and real-time engagement into a single curbside platform.
Learn more at https://www.universalevx.com.
About Blink Charging
Blink Charging Co. (Nasdaq: BLNK) is a global leader in EV charging equipment and services. The company’s primary products include its proprietary cloud-based Blink Network, EV charging equipment, and comprehensive charging services. Blink has established strategic partnerships to deploy its technology across numerous sectors, including parking facilities, multifamily residences, workplaces, healthcare facilities, universities, airports, auto dealers, hotels, and retail centers.
For more information, please visit https://blinkcharging.com/.
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