On September 21, 2023, BMW made history at Pikes Peak, Colorado Springs. Their groundbreaking BMW XM Label, boasting an impressive 738-horsepower and 738 lb-ft of torque, shattered the record for hybrid electric SUVs during an officially certified course run. This feat came after an initial attempt earlier in June at the 101st Broadmoor Pikes Peak International Hill Climb. Determined, BMW’s driver Matt Mullins, backed by Rhys Millen Racing, returned to triumph on the challenging course, completing the run in just 10:48:60 – improving the earlier record by almost a second and a half.
For fans and enthusiasts interested in the intensive preparation and emotional journey leading up to this achievement, BMW has documented the experience in a two-part short film. This series captures the lows from their initial attempt and the subsequent highs of their successful return, offering a captivating behind-the-scenes view. The films are now accessible on BMW USA’s official YouTube channel.
Marcus Casey, Chief Marketing Officer, BMW of North America, expressed his elation, “Pikes Peak stands as a monumental test for top contenders, and we are ecstatic to have the BMW XM Label recognized as the fastest hybrid SUV, showcasing an exceptional synergy between an extraordinary vehicle and an equally remarkable driver.”
Key Points
- BMW XM Label set a new record for hybrid electric SUVs at Pikes Peak with an official time of 10:48:60.
- After a failed attempt in June, BMW’s driver Matt Mullins returned to break the record in September.
- BMW’s two-part short film chronicles the journey, available on their official YouTube channel.
Bottom Line
The Pikes Peak challenge, with its 150 sharp turns and significant elevations, has been a revered motorsport challenge since 1916. The BMW XM Label, with its hybrid electric drivetrain derived from BMW’s M Hybrid V8, represents a fusion of luxury and performance. Apart from being a Hollywood stunt driver and competing in major racing series, Matt Mullins is also BMW’s Chief Driving Instructor. This achievement further cements BMW’s commitment to innovation and excellence in the realm of motorsports and vehicle manufacturing in America.
