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Bridgestone Americas, a global leader in premium tires and sustainable mobility solutions, has been selected by Maserati to create bespoke 20” Bridgestone Potenza Sport ENLITEN™ tires for the Maserati Grecale Folgore, the brand’s first all-electric SUV.
Key Highlights:
- Bespoke 20” Bridgestone Potenza Sport ENLITEN™ tires fitted on the Maserati Grecale Folgore.
- Enhanced driving range and superior handling performance on dry and wet surfaces.
- Long-standing partnership between Bridgestone and Maserati.
This latest collaboration between the two premium brands builds on previous partnerships, including the Maserati MC20 supercar and the Maserati Grecale.
Enhanced Performance and Sustainability
The Bridgestone Potenza Sport ENLITEN™ tires are custom-engineered to meet the specific needs of the Grecale Folgore, ensuring superior handling in both dry and wet conditions. The use of ENLITEN technology in these tires enhances performance while improving sustainability. This innovative approach reduces rolling resistance, extending the vehicle’s driving range and contributing to a best-in-class EU label A-grade for efficiency.
Commitment to Electrification
Both Bridgestone and Maserati share a strong commitment to the electrification of vehicles. Bridgestone is at the forefront of developing premium tires and technologies for electric vehicles, investing in making electric mobility more efficient and accessible. Maserati, as the first Italian luxury brand to produce 100% electric vehicles, plans to offer electric versions of all its models by 2025 and transition to full-electric vehicles by 2028.
Italian Craftsmanship and Advanced Technology
Reflecting Maserati’s Italian heritage, the Grecale Folgore and its bespoke Bridgestone tires are designed and produced in Italy. Bridgestone’s Virtual Tire Development technologies and Maserati’s driving simulator played key roles in the tire development process, reducing physical prototyping, cutting raw material consumption, and lowering carbon emissions.
Steven De Bock, Vice President Original Equipment at Bridgestone EMEA, commented: “The Grecale Folgore is a historic launch for Maserati on its pioneering electrification journey, and we’re very proud to help bring its performance to life with Bridgestone tires. We both have a strong commitment to accelerate the transition to electric vehicles; it’s a great moment to see our collaboration break new ground in electric mobility.”
About Bridgestone Americas, Inc.
Bridgestone Americas, Inc., a subsidiary of Bridgestone Corporation, is a global leader in tires and rubber, providing solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people worldwide and offers a diverse product portfolio backed by innovative technologies, improving the way people move, live, work, and play.
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