What’s Happening: Cadillac has announced the development of Cadillac House at Vanderbilt, a new facility dedicated to providing personalized, bespoke client experiences for the Cadillac CELESTIQ, the world’s first all-electric ultra-luxury sedan. Located on the General Motors Global Technical Center campus in Michigan, the facility will allow clients to collaborate directly with CELESTIQ designers and a concierge for a unique custom commission experience.
Why It Matters: The development of Cadillac House at Vanderbilt reflects Cadillac’s commitment to providing a highly personalized and exclusive experience for its ultra-luxury clients. The facility will offer an unparalleled level of collaboration between clients and designers, allowing for a one-of-a-kind customized vehicle tailored to reflect the owner’s individual tastes.
Key Points:
- The new Cadillac House at Vanderbilt will be located on the General Motors Global Technical Center campus in Warren, Michigan.
- The facility will allow clients to collaborate directly with CELESTIQ designers and a concierge for a unique custom commission experience.
- The personalization experience is available to CELESTIQ clients around the globe and will be meticulously curated from start to finish.
- Cadillac House at Vanderbilt is named after pioneering designer Suzanne Vanderbilt, who worked in the Cadillac studio from 1955 to 1977.
- Every CELESTIQ will be constructed at the Artisan Center on the same GM campus, where a hand-selected team of highly talented artisan makers will hand-craft each client’s CELESTIQ from the ground up.
- CELESTIQ is expected to arrive to clients in late-spring 2024, and production will be very limited, available through inquiry only.
Bottom Line: The announcement of Cadillac House at Vanderbilt highlights Cadillac’s commitment to providing an unparalleled personalized experience for its ultra-luxury clients. The facility will allow for a one-of-a-kind customized vehicle tailored to reflect the owner’s individual tastes, reflecting Cadillac’s legacy as the Standard of the World over a century ago. With production set to be very limited and available through inquiry only, the CELESTIQ is set to be an exclusive and highly coveted vehicle in the ultra-luxury market.
