Chery Group’s LEPAS brand officially launched the L4 electric vehicle in Johannesburg on March 3, 2026, marking the nameplate’s first entry into the South African market. The event drew media representatives, industry partners, and guests to witness a brand positioning itself around design, intelligent technology, and accessible pricing.
Highlights
- LEPAS is a global EV brand created by Chery Group, built around “Leopard Aesthetics, Elegant Driving, and Exquisite Space”
- The L4 features a 13.2-inch 2K touchscreen, 540-degree panoramic camera, and wireless charging as standard
- Warranty coverage includes five years/150,000 km for the vehicle and ten years/1 million km for the engine
- Orders are now open in South Africa; the first shipment of more than 500 units departed from Taicang port in January
Brand Background and Market Strategy
LEPAS operates as a dedicated brand within the Chery Group portfolio. Its stated market positioning is “Free-Style Urban Life Creator,” with a lifestyle tagline of “Be Yourself, Be Free.” The South African launch represents the brand’s early push into African new energy vehicle markets.
Tony Liu, CEO of Chery Group South Africa, stated that the L4 “combines sophisticated design, intelligent technology, and accessible luxury,” and described the launch as a significant milestone in the company’s South African operations.
Jay Jay Botes, General Manager of LEPAS South Africa, said the vehicle “integrates fashionable design, outstanding performance, and exceptional value,” and expressed confidence the model will establish a benchmark in its segment.
Interior Technology and Connectivity
The L4’s cabin centers on a 13.2-inch 2K touchscreen as the primary interface. Additional standard features include:
- Wireless charging
- 540-degree panoramic camera system for full-perimeter visibility
- Cloud-Feel seats with a three-layer cooling ventilation system and multi-layer cushion structure
These features target urban consumers who prioritize connectivity and comfort on longer journeys.
Safety Structure
On the safety side, the L4 incorporates aircraft-grade aluminum anti-collision beams and a high-strength body structure. No independent crash test ratings are cited in the available launch materials.
Warranty and After-Sales Support
LEPAS is offering an extended warranty package for South African buyers:
- Vehicle warranty: Five years or 150,000 km
- Engine warranty: Ten years or 1,000,000 km
The company describes this coverage as part of a long-term market commitment rather than a promotional introductory offer.
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